Aline Gill, TMP
Aline Gill is a dynamic leader in the travel and tourism industry, bringing more than 15 years of experience and a global perspective to her role as Vice President of Digital Strategy at ITI Digital. Originally from Brazil, she earned her Bachelor’s degree in Tourism Management from the Universidade Federal de São Carlos, where she developed a strong foundation in destination marketing and hospitality. Early in her career, she gained hands-on experience working with a Preferred Hotels brand and an international tour operator, giving her a well-rounded understanding of the traveler journey. Her passion for marketing and curiosity about the business side of tourism ultimately led her to an opportunity in the United States—one that would shape the next chapter of her career.
Over the past 13 years at ITI Digital, Aline has played a pivotal role in the company’s growth and evolution, rising through the ranks to executive leadership. In her current role, she oversees operations, product development, and digital strategy, working closely with engineering, client success, and executive teams to deliver innovative SaaS solutions to more than 200 clients nationwide. She is deeply involved in shaping the company’s voice, product positioning, and long-term vision, ensuring ITI Digital remains at the forefront of destination marketing technology. Aline thrives in an industry that is constantly evolving, embracing new tools and digital advancements that help destinations stay competitive and connected with modern travelers. Known for her collaborative leadership style and people-first mindset, Aline is passionate about building meaningful relationships—both within her team and across the industry. She takes pride in working for a women-led organization and contributing to a culture of innovation and empowerment. Outside of her professional life, Aline enjoys spending time with her husband, especially outdoors by the water or at the beach, and loves traveling and exploring new experiences. A natural people person, she brings energy, warmth, and authenticity to everything she does, making a lasting impact on the travel and technology sectors.
• Certified in Event Management 2012
• Tourism Marketing Professional 2016
• UFSCar - Universidade Federal de São Carlos
Bachelor's degree, Tourism and Travel Services Management
• Southeast Tourism Society Marketing College
Certified Tourism Marketing Professional (TMP), Marketing
• London Business School
Bussiness English Certification, English Language and Literature
• Destinations International Business Operations Committee
• Serves on Destinations International Business Operations Committee
What do you attribute your success to?
I will use one word: curiosity. I never really had a defined plan, like I'm gonna be this, and I'm gonna do that. I was open to the opportunities. Throughout my professional career, I was curious to see, "Can we do that? Can we not? How will I solve it?" And I really tried to stand by that. I also try to pass that to my team. If you don't know how to do X, be curious about it. Go and try to find out. Ask people why. Ask people how. We have calls with clients, and they tell us they're using the ABC strategy. Well, I ask, "Why is that important to you?" I think a curious attitude really gave me a lot of opportunities in this company and industry, so I'm very proud of that.
What’s the best career advice you’ve ever received?
I had a great mentor, our CEO, Franci Edgerly. She has worked for fantastic companies, Disney, Hyatt, and others, very tourism industry-focused. I think the best advice she's given me isn't a single moment when she said a perfect sentence, but more about her attitude: "We can make it happen." It starts with listening to our customers (or audience), observing the situation, being attentive to their needs, and making it happen. When we shifted from heavy digital marketing services to software solutions (SaaS) about 8 years ago, we didn't have all the answers; we really didn't. But she was always very customer-centric, and I think that's advice I'll always take to any position. Doesn't matter what industry I'm in; it's listening to what the need is and how we can make it happen. How can we fulfill that need with a product or a service?
What advice would you give to young women entering your industry?
I would say, of course, to build the connections. In my case, tourism is a billion-dollar industry that many people don't realize. And women are the leaders. Secondly, being open to learning and to pushing yourself out of the box is key, even if you don't know all the details. I've been here for 13 years, and today I'm learning something new in technology. It is ever-changing and fast-paced. So stay in that learning mindset, because it's what any industry demands, and it's what the work we do in tech demands. And I think if you lose that, it can be challenging to keep up with the pace. So my advice is to stay in that learning mindset every day, because it will reward you.
What are the biggest challenges or opportunities in your field right now?
I would say two challenges right now. With technology, which is what we're focused on, our core is software solutions; the pace of that is changing every minute of the day. So, keeping up with that learning curve and, in my position, translating it to teams and my team members so they understand and can take action with the new technology, AI, or solution available. It changes by the day, so keeping up with it so your product stays ahead is definitely a key challenge, but also an exciting opportunity. And then number two, I think it's just education in our industry. As I said, tourism is very niche, and I feel deeply that it's our role as service providers and innovation-driven leaders to continue to educate this industry, and I take that personally. So it's a challenge, but it's something we always have to be working on.
What values are most important to you in your work and personal life?
Personally and professionally, I think the one thing I can put on both is that I try to be transparent. When I work with customers, or in my personal life, just be transparent, just be honest. If it's something you can do, do it. If it's not, tell the person. That's how I approach our customer relations and the team day-to-day. If something is not working, if we are going through a hump, a challenge, like this is not going the way we intend it, I think being transparent, like what we can do, what we cannot do, what is not working for me, what is my expectation, I carry that through my personal life, too, I believe. And this value is deeply connected to my sense of curiosity, allowing me to always question, "Is there a better approach here?"