Her Story
About Alisha
Alisha Parnin is a seasoned sales and service leader with more than two decades of experience spanning customer service, operations management, sales leadership, and brand management. She currently serves as Brand Sales/Service Manager for Harris Pontoon Boats, a division of Brunswick Corporation, where she oversees sales and service initiatives while supporting dealer networks and driving customer satisfaction. Since joining Brunswick in 2018, she has built a reputation for developing strong relationships, coaching high-performing teams, and delivering exceptional customer experiences within the marine industry.
Before entering the recreational boating industry, Alisha built a strong foundation in healthcare, insurance, operations, and industrial sales. She held leadership positions with organizations including Aetna, BeniComp Insurance Company, Grainger, and Precision Products Group, gaining extensive experience in customer service, operations, process improvement, account management, and team development. Although she did not come from a traditional marine background, she embraced the opportunity to learn every aspect of the business—from products and service operations to dealer support and sales—demonstrating the adaptability and commitment that have defined her career.
A graduate of Trine University with a Bachelor of Arts in Business, Alisha believes successful leadership is built on integrity, teamwork, accountability, continuous improvement, and leading by example. She is passionate about mentoring others, fostering collaboration, and creating positive experiences for customers and colleagues alike. As an active participant in Brunswick's Women on Water employee resource group and the Influential Women's Network, she is committed to supporting the advancement of women in the marine industry while helping cultivate an inclusive and high-performing workplace.
Her Interview
Ten minutes with Alisha
01What do you attribute your success to?
I attribute my success to a strong work ethic, integrity, accountability, and a commitment to continuous improvement. I believe in understanding the "why" behind every decision, leading by example, treating others with respect, supporting those around me, and striving to leave every situation better than I found it.
02What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to lead with integrity, never stop learning, and invest in people. Building strong relationships, sharing knowledge, and supporting others have been key to my own growth, and I believe that success is most meaningful when you help others succeed along the way.
03What advice would you give to young women entering your industry?
My advice to young women entering the industry is to learn the business from the ground up by understanding the customers, products, operations, service, and sales. Build strong relationships, expand your network, and never be afraid to ask questions. Stay curious, embrace every opportunity to learn, and let your knowledge and confidence grow with experience.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest opportunities in the marine industry is embracing change. Advancements in technology, evolving customer expectations, and a changing workforce are creating new ways to innovate, improve the customer experience, and strengthen businesses. I also see the industry's growing focus on diversity and inclusion as an important opportunity to attract more women into leadership and create a stronger, more dynamic workforce. I believe that every challenge is an opportunity to learn, adapt, collaborate, and drive meaningful progress.
05What values are most important to you in your work and personal life?
The values that guide me in both my work and personal life are integrity, teamwork, accountability, commitment, continuous improvement, trust, transparency, and service. I believe in leading by example, treating others with respect, supporting those around me, and building relationships grounded in honesty, collaboration, and mutual trust.
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