Alison Dawn Lee
Alison Dawn Lee is a seasoned executive coach and guide for leaders navigating transformative thresholds in their personal and professional lives. Based in Seattle, Washington, she specializes in helping senior leaders—CEOs, VPs, and other accomplished professionals—connect with their true selves, trust their inner guidance, and lead from presence rather than just performance. With over 20 years of experience in leadership development, organizational consulting, and personal growth work, Alison combines deep fluency in senior leadership with lived experience of profound personal transformation, creating a rare and impactful approach to executive coaching.
Her work centers on somatic leadership, consciousness development, and spiritual integration for executives. Unlike traditional leadership coaching, Alison’s approach goes beyond strategy and culture, guiding clients through internal shifts by exploring emotional triggers, body-based awareness, and higher intelligence. She integrates psychological, leadership, and transpersonal spiritual perspectives, helping leaders translate non-ordinary experiences—such as deep awakenings and heightened consciousness—into practical decisions, team dynamics, and organizational outcomes. Her method empowers clients to navigate transitions, dismantle outdated identities, and embrace authenticity in leadership and life.
Alison began her journey in personal development as a young mother and stepmother, pursuing certifications in step-parenting, conflict resolution, mediation, and peer counseling. She later earned an MBA with a specialization in leadership and worked in learning and development for a global software company, coaching department leaders and supporting organizational growth. Over the years, she has guided over 400 leaders across North America and the UK, leveraging mindfulness, presence, and intuition to foster meaningful transformation. Through her coaching, writing, and public speaking, Alison is dedicated to cultivating leadership that is conscious, authentic, and deeply aligned with both personal and organizational purpose.
• Certificate in Conflict Resolution and Mediation
• Peer Counseling Certification
• Professional Certified Coach
• Certified Executive Coach
• Royal Roads University - MBA
• International Coach Federation
What do you attribute your success to?
I attribute my success to working within three integrated circles: leadership, the psychological lens, and the transpersonal spiritual lens. My hobby and my life is really about revelation and inquiry into my own experience. My husband and I are on the same path, and what we love to do is meditate and share what we're seeing. I love having conversations with people who are on the same path, kindred spirits, and sharing what we're discovering together. I also spend time with my grandson who is a year and a half, which is a lovely thing. But really, forming relationships with kindred spirits, meditation, and family time are what sustain me and allow me to do this deep work with my clients.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is: “Do your inner work.” I’ve learned that taking the time to address my own personal and professional growth is essential for being able to support clients effectively and authentically.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to do your inner work. We cannot effectively lead or support others if we haven’t addressed our own challenges first. In executive coaching and leadership development, if a client is facing something we haven’t personally processed, it limits our ability to guide them. By doing the work on ourselves, we cultivate the clarity, empathy, and presence necessary to meet clients wherever they are. This foundation is absolutely essential for anyone pursuing a career in this field.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is integrating spiritual or non-ordinary experiences into everyday leadership and organizational practices. This requires both an identity shift and a willingness to embrace new processes with surrender and trust.
At the same time, there’s a tremendous opportunity: supporting senior leaders at a somatic and consciousness level can create outsized ripple effects across entire organizations. Guiding leaders in this way not only transforms their own effectiveness but also elevates the culture and impact of the teams they lead.
What values are most important to you in your work and personal life?
The values most important to me are self-awareness and self-compassion, because compassion for others starts with compassion for ourselves. Curiosity is essential - being really open-minded with almost a beginner's mind. You can't do this work unless you're open-minded. Courage is a big value for me as well. And integrity matters deeply, because we want the outside to match what's happening on the inside. I also value being open to what wants to happen rather than just trying to control everything. Being intentional with where I place myself and my energy at the moment is really key.