Her Story
About Allison
Allison Foster is a creative designer and business owner in Chattanooga, Tennessee. She launched her business as a sole proprietor in January 2019 and transitioned it to an LLC in March 2025. Foster specializes in creating custom apparel for families and events, memorial items including casket covers, custom graves, and headstones, as well as business merchandise, custom brand packaging, large banners, and feather flags. With a background in business administration, she is currently pursuing an associate's degree in accounting to strengthen her business knowledge. She volunteers with a non-profit lunch program supporting entrepreneurs in Chattanooga and regularly attends business cohorts and networking events. Foster attributes her success to her determination and refusal to give up on projects. She values respect and the helpfulness of others in her professional and personal life, and she advises young women entering the field to never let anyone dim their light or discourage them from pursuing their dreams.
Her Interview
Ten minutes with Allison
01What do you attribute your success to?
My determination. I don't easily give up on things. And they're what keeps me going, honestly. Just a baby that I know. I've got to get something done. Once I have my sit on it, I've got to venture it. I've got to go for it, and I won't stop until it's done.
02What’s the best career advice you’ve ever received?
Don't ever give up, because someone might think you're good enough. If you believe in yourself, it always comes to par.
03What advice would you give to young women entering your industry?
Don't let anyone dim your light. You can't let one's opinion stop you from what your dreams is. People are very discouraged, and they can't let them discourage them. One person's opinion might be the next person to encourage them to do what you're doing.
04What are the biggest challenges or opportunities in your field right now?
The biggest opportunities are being able to go to other cities and other states and show off the products. Doing vendor events. So many opportunities. It's been a vendor to even the smallest Cohort, or the smallest networking connection. It's just so you meet so many people.
05What values are most important to you in your work and personal life?
I value the respect that people have for me. That means a lot. I value all the people that are helpful. Some people don't like helping people. And all of the recent people that I've ran into they are so helpful, and I can't thank them enough. I value them.
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