Allison Hassler
Allison Hassler is a passionate and driven publicist based in Los Angeles, specializing in media strategy and artist storytelling within the music and entertainment industries. A graduate of California State University, Northridge, with a degree in Arts, Entertainment, and Media Management, Allison has carved out a name for herself through her dynamic approach to brand image architecture, public relations, and strategic development. She currently serves as a Junior Publicist and Design Manager at FYI Brand Group, where she works closely with high-profile clients and top executives to secure major media placements, craft compelling narratives, and build lasting brand equity.
With experience ranging from social media marketing to film production and graphic design, Allison thrives in fast-paced, creative environments where collaboration and innovation take center stage. She is known for her ability to juggle multiple roles—whether managing celebrity press strategies, designing visual assets, or programming social impact initiatives that align with client values. Beyond her professional skills, Allison brings strong leadership to internship programs and cross-functional teams, helping shape the next generation of publicists and creatives. Her work reflects a deep understanding of pop culture and a commitment to storytelling that leaves a lasting impact.
• California State University, Northridge- Bachelor's
What do you attribute your success to?
I attribute my success to staying grounded in an incredibly fast-paced and high-pressure industry—it’s allowed me to think clearly, adapt quickly, and lead with confidence even in the most hectic moments.
What advice would you give to young women entering your industry?
My advice to young women entering the industry is to do what you love, stay passionate, and lead with purpose—because when your work is driven by genuine intention, everything else begins to fall into place. I would also give the advice of always doing your best, going above and beyond, and pushing through hard moments because that's where you'll discover you CAN do it.
What values are most important to you in your work and personal life?
The most important value to me in both my work and personal life is being passionate—because passion fuels creativity, commitment, and fulfillment in everything I do. I deeply value teamwork and connection, as they create opportunities to grow, inspire one another, and achieve remarkable things that wouldn’t be possible alone.