Allison Kurpius, Chief Marketing Officer on Influential Women

Influential Woman · hospital & health care

Allison Kurpius

Chief Marketing Officer, UST HealthProof

Aliso Viejo, CA 92656

Certifications · Degrees · Memberships

Degree University of Wisconsin MBA Degree Marketing 1996

Her Story

About Allison

A passionate market strategist and visionary leader who thrives on unlocking market opportunities through deep customer understanding. Their approach begins with a fundamental question: How can we solve real problems and guide people toward their aspirations?

As a natural storyteller and data enthusiast, they excel at crafting compelling narratives that resonate with audiences while leveraging analytics to drive strategic decisions. Their unique ability to blend creative messaging with data-driven insights creates meaningful connections that deliver genuine value to clients and customers alike.

Their journey began in an intimate agency setting of just five team members, where wearing multiple hats provided an invaluable foundation in all aspects of marketing. This experience led to co-founding a successful consulting practice and eventually transitioning to leadership roles within national healthcare organizations, building a comprehensive understanding of what drives organizational success.

With an impressive track record of developing, implementing, and steering successful marketing initiatives, they bring a wealth of experience in transforming market opportunities into tangible results. Their enthusiasm for innovation and strategic growth continues to fuel their passion for leading organizations into their next chapter of success.

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