Allison McGuire

Meet a marketing virtuoso whose journey began under the spotlight of performing arts, where she mastered the delicate art of audience connection. This foundation in storytelling has evolved into an impressive 20+ year marketing career, now serving as the Vice President of Marketing at Paper Mart.

In her role, she orchestrates comprehensive marketing and e-commerce strategies, leading high-performing teams across multiple disciplines. Her expertise spans PPC, SEO, Email Marketing, Affiliate Programs, Social Media, SMS, Branding, and PR – creating a symphony of digital excellence.

Her track record speaks volumes through remarkable achievements: transforming paid search initiatives to achieve an exceptional 5.3X ROAS, architecting an Affiliate Program that now contributes 12% to total revenue, and launching a wildly successful Rewards Program that attracted 100,000 members in its inaugural year. Under her leadership, innovative payment solutions have driven 7% of annual revenue, while the brand has captured national attention with features on the Today Show and Martha Stewart. She has also successfully guided Paper Mart's expansion into Amazon and Walmart marketplaces.

What sets her apart is her unique ability to blend data-driven decision-making with authentic human connections. Her teams consistently deliver outstanding results through cutting-edge digital solutions while maintaining genuine customer relationships at their core.

Beyond the bottom line, she demonstrates a deep commitment to community impact through strategic partnerships with Make-A-Wish LA, Bracken's Kitchen, and the Boys & Girls Club, ensuring that Paper Mart's brand values translate into meaningful community action.

Always eager to share insights and explore new possibilities in digital marketing innovation, e-commerce strategies, and team leadership, she welcomes meaningful connections and conversations that drive the industry forward.