Allison Morgan
Allison Morgan is a seasoned consumer and market insights leader with over 20 years of experience helping organizations turn complex data into actionable strategies that drive growth across both B2C and B2B channels. Known for her ability to “turn complexity into clarity,” Allison has led insights and analytics across multiple product categories at global organizations such as Samsung, Reckitt, and IPSOS. Her expertise spans consumer research, market intelligence, go-to-market strategy, and data storytelling, consistently enabling teams to make informed, human-centered business decisions.
Throughout her career, Allison has demonstrated a unique ability to integrate empathy with evidence-based research. She has built and scaled high-performing insights teams, streamlined cross-functional collaboration, and implemented innovative research methodologies that maximize ROI. Her work has empowered organizations to align product, marketing, sales, and R&D efforts with evolving consumer and commercial needs, resulting in measurable business impact and stronger customer engagement. Notably, she led the consolidation of cross-category insights at Samsung Electronics, transforming the organization’s approach to consumer understanding and strategic decision-making.
Beyond her professional achievements, Allison is deeply committed to mentorship and community impact. She volunteers as a literacy tutor, helping adult learners build confidence and achieve personal goals, and serves as a lead mentor with Conscious Venture Lab, guiding early-stage founders in turning their visions into reality. Combining her passion for human-centered design with strategic insight, Allison continues to support organizations and individuals in achieving meaningful growth, leveraging empathy, data, and innovation to create lasting impact.
• Instructional Substitute
• Fairleigh Dickinson University Silberman College of Business - MBA
• Project Literacy of Greater Bergen County Inc.
What do you attribute your success to?
I attribute my success to my ability to deeply understand people—both consumers and colleagues—and translate those insights into meaningful business outcomes. I prioritize curiosity, relationship-building, and continuous learning, while also cultivating a strong business mindset alongside my technical expertise. Collaborating across departments and proactively engaging with leadership have been essential to my growth, allowing me to contribute effectively and drive impact throughout the organization.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received came from the many leaders and colleagues I’ve worked with throughout my time in corporate environments, particularly at Samsung. Learning from senior leadership and cross-functional partners has been invaluable in shaping how I approach insights, strategy, and organizational collaboration.
What advice would you give to young women entering your industry?
I would advise young women entering this industry to focus on building both technical expertise and strong business acumen. Be proactive, seek out mentors, and develop confidence in your perspective while learning to clearly communicate the value of your work. Equally important is networking, cultivating relationships, and staying adaptable as technology and business needs continue to evolve.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is demonstrating clear return on investment for market research and insights teams, which are often perceived as a shared service rather than strategic partners. Aligning insights work with executive priorities and broader market trends can also be difficult.
At the same time, there are significant opportunities in integrating AI into research and business processes, positioning insights teams as true business partners, and leveraging advanced analytics to influence high-level decision-making more directly.
What values are most important to you in your work and personal life?
Integrity, collaboration, empathy, and purpose-driven work are the values I hold most strongly. I strive to contribute meaningfully not only to business outcomes but also to society, which is reflected in my approach to insights and my commitment to volunteer work. I also prioritize continuous improvement and thoughtful leadership in everything I do. Outside of my professional work, I’m passionate about personal development and community involvement, particularly through adult literacy initiatives. I also maintain hobbies and interests that support balance and well-being, helping me stay energized and focused both personally and professionally.
Locations
Self-Employed
Anglewood, NJ 07631