Allison Richards
Allison Richards is a highly accomplished real estate professional and Principal of The Richards Group (TRG) at Compass 30A, where she leads a team of top advisors in the luxury property market. With over 25 years of experience, Allison has facilitated more than $350 million in real estate transactions, specializing in luxury vacation homes, secondary residences, investment properties, and primary residences across 30A, Miramar Beach, Inlet Beach, and Destin, Florida. Her expertise in interior design and staging, combined with her sharp negotiating skills, allows her to consistently achieve near-list-to-sale prices, distinguishing her as a leader in the high-end market.
Beyond her impressive sales record, Allison is a sought-after thought leader and educator within the real estate industry. She has presented on panels at Compass 30A, REALM, and other industry forums, covering topics such as lead conversion, secondary market opportunities, borderless migration patterns, and the integration of AI and technology in luxury real estate marketing. Her commitment to innovation and education ensures that her clients benefit from both personalized service and cutting-edge market strategies.
Allison’s professional success is complemented by her dedication to mentoring and leadership. She actively supports her team’s growth while helping clients navigate complex real estate decisions with clarity and confidence. Through her work, Allison not only elevates the standard of luxury real estate on Florida’s Emerald Coast but also serves as a trusted advisor for those seeking to invest in legacy properties and sophisticated coastal lifestyles.
• CLHMS
• ABR
• E-Pro
• GRI
• 2018 Network Leadership
• Certified Luxury Home Marketing Specialist
• Sweet Briar College- B.A.
• University of New South Wales
• UNSW
• REALM Secondary Market Leader 2024
• Southeast principles Mastermind presentation All-Stars impact on national business and feeder markets 2025
• Entrepreneur of The Year
• Realm Global Collective
• Institute For Luxury Home Marketing
• Women's Council of Realtors, Emerald Coast Chapter
• East Coast Network
• Agents Against Cancer
• Grace Rides
• Women's Council of REALTORS®
• WESTONWOOD RANCH INC
• Westwood Ranch Freeport
What do you attribute your success to?
I attribute my success to resilience, compassion, and knowing my own worth. Overcoming challenges as a woman in business has taught me to persevere, and I take pride in the lasting, multi-generational relationships I build with my clients.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is simple: don’t limit yourself—be persistent, stay the course, and seek out a mentor who will guide and support you.
What values are most important to you in your work and personal life?
The values most important to me are integrity, perseverance, and building lasting relationships, both in my work and personal life, while staying curious and informed through reading and my equestrian pursuits.