Allison Wise
Allison Wise is a Senior LIVE Success Manager at Outlandish Inc, the leading TikTok Shop agency in the U.S., where she drives high-performance e-commerce through strategic, data-informed livestreaming. In her role, she manages and hosts livestreams for major brands, most notably Goli Nutrition, where she has generated nearly $1 million in direct livestream sales in only one year. Allison oversees everything from content strategy to on-camera hosting, bringing both analytical insight and charismatic energy to every campaign.
Beyond her individual hosting success, Allison plays a key role in supporting Outlandish’s internal team of LIVE Success Managers. She provides hands-on training, performance optimization strategies, and collaborates closely with TikTok’s internal teams to pilot new features and scale creative commerce solutions. Her work extends to large-scale campaigns, including a co-hosted event with Crocs and Jason Derulo, demonstrating her ability to merge brand voice with viral content and consumer trust.
With a background in theater, film, and voiceover work, Allison brings a unique blend of performance expertise and sales acumen to the fast-paced world of live social commerce. Her passion for storytelling, data-driven marketing, and team leadership makes her a dynamic force in the evolving landscape of e-commerce. Whether on-screen or behind the scenes, she’s focused on driving growth, elevating teams, and making shopping as engaging as it is effective.
• Improv Program at UCB - and studio at rehearsal room for 10 years
• Trained with outlandish as a live host
• University of California, Irvine Claire Trevor School of the Arts
• Real Voice LA
What do you attribute your success to?
I attribute my success to my background in acting, which has equipped me with the stamina, motivation, and presence required to thrive in high-energy, performance-driven environments. It taught me discipline, resilience, and how to fully commit—skills that I now bring to every campaign, livestream, and leadership role. I’m used to putting in 110%, and that mindset has played a major role in helping me succeed in the fast-paced world of live e-commerce.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to be consistent and protect your energy. It’s easy to get caught up in the hustle, but long-term success requires balance. Prioritizing work-life balance helps prevent burnout and allows you to show up as your best, both personally and professionally.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to consistently show up—not just for your brand or company, but most importantly, for yourself and your voice. Stay authentic, be confident in what you bring to the table, and don’t be afraid to make your presence known. Your unique perspective is a valuable asset.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is managing the many moving pieces that go into a successful livestream—everything from coordinating deals to ensuring smooth execution in real time. Since I can’t be on air 24/7, building and leading a strong, reliable team is crucial to hosting consistently and driving conversions around the clock. This also presents a major opportunity: by developing a skilled team, we can scale livestream efforts, maximize reach, and create even greater impact for the brands we represent.
What values are most important to you in your work and personal life?
The values that matter most to me both in my work and personal life are commitment, balance, and growth. I’m married and a proud pet parent to two dogs and a cat, and right now we’re thoughtfully planning to grow our family. Outside of work, I love spending time outdoors hiking and engaging my mind with chess—a passion I’ve also shared by tutoring children in the game. These experiences keep me grounded and remind me of the importance of nurturing relationships, continuous learning, and making time for what truly matters.