Ally Hirsh
Ally Hirsh is a Sales Planning Manager at Kering Beauté Americas, where she works closely with major retail partners to support the growth of luxury fragrance brands such as Creed, Bottega Veneta, and Balenciaga. With a strong background in corporate retail and brand strategy, she plays a key role in aligning sales initiatives with retail partners while helping expand the reach of globally recognized beauty brands. Her work sits at the intersection of retail analytics, brand development, and luxury consumer experience. Ally began her career in retail through Bloomingdale’s buying internship program while studying marketing at Washington University in St. Louis’ Olin Business School. After graduating, she joined the company full-time as an Assistant Buyer in women’s shoes. When the pandemic disrupted the retail landscape, Ally successfully pivoted from the buying side of retail to the brand side, leveraging her experience with merchandising and retail partnerships to transition into fragrance sales planning. Since joining Kering Beauté, she has grown within the organization and now helps drive sales through forecasting and strategy in collaboration with some of the industry’s most influential retailers.
Outside of her professional work, Ally remains active in creative and philanthropic pursuits. A lifelong dancer, she continues to take dance classes in New York City and enjoys staying active through yoga and Pilates. She is also an avid reader of fiction novels and celebrity biographies. She is passionate supporter of charitable causes, serving on the Junior Board of the THANC Foundation (Thyroid, Head and Neck Cancer Foundation), where she helps organize fundraising events and community initiatives inspired by her family's experience with thyroid cancer. Guided by a strong internal drive and a supportive family foundation, Ally is committed to continuous learning, professional growth, and making a meaningful impact both within and beyond the beauty industry.
• Sustainable Design Entrepreneurs
• Bloomingdale's Buying Program Internship
• Washington University in St. Louis - Olin Business School - BSBA, Marketing
• Università Bocconi - Semester Exchange Program, Fashion Marketing and Business
• Junior Board Member - THANC FOUNDATION
What do you attribute your success to?
I've always had an internal drive, where I always want to be the best version of myself that I can. I was also supported by a family that encouraged me to pursue my interests, as it's easier to work hard and find success when you love what you do. Having a great manager and mentor has also been essential in unlocking my growth at Kering Beaute.
What advice would you give to young women entering your industry?
Find someone whose job you'd someday like to have a try to emulate their career path! That's how I found the Bloomingdale's internship. It's also important to ask as many questions as possible when you're first getting started because, especially when you're young and don't have that much experience yet, all people really want to see is willingness and that hunger for growth and learning.
Locations
Kering Beauté Americas
New York, NY 10012