Alyssa Berdahl
Alyssa Berdahl’s story is one of quiet strength, transformation, and purpose. Her work is rooted in the belief that creativity and structure can coexist, that beauty can live within order, and that healing often begins in the smallest acts of creation. In both her professional and entrepreneurial paths, Alyssa is guided by a deep sense of purpose: to bring clarity, connection, and calm to the people and spaces around her.
At Pedigree Technologies, she has built a strong reputation for precision, problem-solving, and her ability to simplify complex systems. Her leadership extends far beyond process improvement. It is centered on empathy, trust, and understanding. Whether she is refining workflows, collaborating across departments, or mentoring others, Alyssa approaches every challenge with both logic and heart. She believes that structure should empower people, not confine them, and that great work is built on relationships as much as results.
That same philosophy is at the core of her work as the founder and creative director of Bouquet Bar. The business began as a deeply personal act of self-care during a time when Alyssa was searching for peace and renewal. She started arranging flowers as a way to slow down, reflect, and reconnect with herself. What began as a simple creative ritual at her kitchen table soon became a practice of mindfulness and restoration. Each bouquet became a story, a reflection of hope, and a reminder that beauty continues to exist even in uncertain seasons.
Bouquet Bar grew from that space of stillness into a thriving floral brand known for its intentional designs and heartfelt experiences. Alyssa creates micro bouquets, floral subscriptions, and hands-on bouquet bar events that bring people together through creativity and connection. Her approach to floral design is guided by feeling and storytelling as much as by color and form. Each arrangement is crafted with meaning and emotion, inviting people to pause, breathe, and experience joy in the present moment.
For Alyssa, flowers are not just decorative pieces. They are a language of care and connection. Every bloom she arranges carries intention, and every bouquet serves as a reminder that beauty can be both powerful and gentle. Her work at Bouquet Bar. celebrates life’s simple moments and transforms them into something memorable.
Outside of her professional life, Alyssa finds inspiration and balance through her family. She is a proud wife and mother of three, and her family remains her greatest source of motivation and joy. Together they enjoy camping, biking, hiking, skiing, and snowmobiling, embracing nature as a way to reconnect and recharge. Those moments of togetherness are where she finds her greatest clarity and gratitude.
Alyssa’s journey reflects a life built on perseverance, purpose, and creativity. Whether she is streamlining processes at Pedigree Technologies or handcrafting floral arrangements at Bouquet Bar, she brings the same intention to her work. She believes that success is not about perfection or pace, but about presence and purpose, creating spaces where people feel seen, supported, and inspired to grow. Whether at work, home, or in her creative ventures, Alyssa lives by the belief that every detail, like every person, has the potential to bloom into something meaningful.
• Founder of Bouquet Bar
• 13+ in Customer Success and Operations Management
• Salesforce CRM and Contract Administration Specialist
• Microsoft Dynamics GP Specialist
• Experienced Event Facilitator and Small Business Owner
• Winona State University
• University of Wisconsin - Milwaukee
• Miss Minnesota Junior Miss, 2009 — recognized for academic excellence, leadership, and community involvement
• Alyssa is passionate about community involvement and often uses Bouquet Bar as a way to give back. She donates floral arrangements and experiences to fundraisers, schools, and local events that support families and small businesses. Her Healing with Flowers workshops and pop-up bouquet bars invite people to reconnect with creativity and find calm through hands-on design. Alyssa’s work embodies her belief that giving flowers is an act of kindness, and that small gestures can create meaningful impact.
What do you attribute your success to?
I attribute my success to hard work, perseverance, and the unwavering support of my husband, who has always encouraged me to pursue my goals and believe in my vision. My journey has been shaped by resilience and a deep appreciation for growth through change. Every challenge I have faced has strengthened my determination and refined my sense of purpose.
I believe success is not defined by a single achievement but by the courage to keep showing up, to adapt, and to keep creating something meaningful even when the path is uncertain. My personal story and background have fueled my drive to overcome obstacles and to build a life and career rooted in gratitude, integrity, and heart. Above all, I credit my success to the people and experiences that have taught me to lead with both strength and compassion.
What’s the best career advice you’ve ever received?
The best career advice I have ever received is never to let other people’s opinions define my path. Believing in yourself is the foundation for every meaningful step forward. Confidence and self-trust have carried me through moments of uncertainty and helped me stay aligned with my purpose.
I also learned that waiting for the perfect moment can hold you back from the growth that happens through action. Start before you are ready. Take the first step, even when it feels uncertain, and trust that the process will teach you what you need to know. Every opportunity to learn, grow, and evolve begins with believing you can.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to follow your passion wholeheartedly and believe in yourself. You are capable of achieving anything you set your mind to when you stay confident, stay determined, and never underestimate your potential.
Lead with authenticity and let your creativity guide you. Your perspective is your greatest strength, and the world needs your unique voice. Do not feel pressured to follow trends or seek approval. Instead, create work that feels honest and meaningful to you. People connect most with sincerity, purpose, and intention, and success always follows when you lead with those values.
What are the biggest challenges or opportunities in your field right now?
The floral industry is evolving toward sustainability, intentional design, and experience-driven artistry. One of the greatest challenges is finding a balance between creativity and structure while meeting the practical demands of running a business. Managing inventory, estimating flower orders, and handling last-minute event requests require careful planning, adaptability, and clear communication with suppliers. Timing and freshness are essential, and success depends on both creative vision and attention to detail.
Within these challenges lies a great opportunity. The industry continues to shift toward meaningful, emotion-centered experiences that connect people to moments and memories. Customers are seeking connection more than perfection, and flowers have a special ability to provide that sense of presence and beauty. Bouquet Bar embraces this evolution by combining intentional design, storytelling, and a personal touch to create floral experiences that are genuine, lasting, and full of heart.
What values are most important to you in your work and personal life?
The most important values to me in both my work and personal life are honesty, integrity, compassion, appreciation, and love. I believe in leading with honesty and maintaining strong moral principles in everything I do. Transparency, gratitude, and empathy guide my relationships and my decisions, both professionally and personally.
I strive to treat others with kindness, approach my work with purpose, and create beauty that brings light and connection to others. Love and genuine care are at the heart of how I live and work. I believe that when we approach people and opportunities with appreciation and sincerity, we create lasting impact and meaningful relationships that extend far beyond the moment.
Locations
Bouquet Bar
Moorhead, MN 56560