Alyssa Crowe

Alyssa Crowe serves as Senior Lifecycle Marketing Project Manager at RisePoint, a company that assists over 100 university partners with enrollment and application processes through email and SMS communications. She has spent about four years in educational marketing and seven years in project management and digital marketing overall. Prior to her current role, she worked as a project management lead on the artificial intelligence enablement team at Callista, formerly Talem Global Education and rebranded as Covista, managing initiatives across five schools focused on nursing and healthcare credentials. Earlier positions include campaign project manager in the Managed Services Department at BDO, supporting marketing technology and client delivery, and marketing manager at IDX, originally Investors Digital, where she advanced to junior project manager handling SEO and client strategies for brands such as Puma and PwC. Alyssa earned her Bachelor of Fine Arts in Photography with a minor in Marketing from Memphis College of Art, which sparked her interest in marketing internships. She obtained her PMP certification in November 2024 and holds a Certified Scrum Master certification from the Scrum Alliance. She attributes her success primarily to her family, who have been her backbone and supporters, and to her mentor since college days. In her work, she prioritizes passion and heart, empathy to understand team and client pain points, clear communication to align visions, and her creative side to develop proactive solutions. Currently, she focuses on unifying siloed email and SMS/automation teams at RisePoint into a single intake and standardization process.