Her Story
About Alyssa
Alyssa DiTomasso is a dynamic media professional who serves as On Air Talent and Co-Host for Your Georgia Country, the largest signaled radio station in the state of Georgia. With more than ten years of experience in the media and entertainment industry, Alyssa has built a successful career centered on storytelling, audience engagement, and innovative content creation. Prior to her current role, she served as Executive Producer and Morning Show Personality for Star 94 in Atlanta, where she developed compelling programming, managed show preparation, coordinated interviews, and contributed to strategic initiatives that elevated content across multiple platforms.
Alyssa earned a Bachelor of Science in Digital Media and Entertainment Studies from Kennesaw State University in Metro Atlanta, along with an Applied Certificate in Event Management and a UX/UI Certificate. Throughout her career, she has demonstrated expertise in broadcasting, content strategy, digital media, and community engagement. Her professional achievements include being recognized as one of Women to Watch in Media in 2025 and receiving two Gracie Award nominations, reflecting her dedication, creativity, and influence within the media industry.
Alyssa attributes her success to resilience and adaptability, values that have helped her navigate the evolving landscape of media while continuing to grow professionally. She is passionate about authentic storytelling, embracing innovation, and creating meaningful connections with listeners. Beyond her work in broadcasting, Alyssa is committed to serving her community through volunteer efforts with Cure Childhood Cancer and Extra Special People (ESP), organizations dedicated to supporting families impacted by childhood cancer and individuals with disabilities. Through her talent, dedication, and commitment to making a difference, Alyssa continues to be a respected voice in media and an advocate for the future of broadcasting.
Her Interview
Ten minutes with Alyssa
01What do you attribute your success to?
I attribute my success to being resilient and adaptable. Throughout my career, I have learned the importance of embracing change, overcoming challenges, and remaining open to new opportunities. My ability to adjust to different situations, stay determined through obstacles, and continue learning has allowed me to grow professionally and achieve my goals.
02What’s the best career advice you’ve ever received?
The best career advice I have ever received came from my mentor, Jen Hobby. She taught me that no matter what your goal is, progress comes from consistently taking steps toward achieving it. Even the smallest actions, whether it is spending a few moments thinking about your goals, taking a small step forward, or continuing to move ahead despite challenges, all contribute to long-term success. I believe that by staying focused, persistent, and committed to making progress every day, you will eventually reach the goals you set for yourself.
03What advice would you give to young women entering your industry?
My advice to young women entering my industry is to understand that the journey will not always be easy, and resilience is essential. You have to be prepared to face rejection, but learn to accept it with grace, dignity, and the mindset that every “no” is simply a step toward the next opportunity. Be clear about what you want, as there are many different paths and opportunities within the media industry. Stay consistent, continue to develop your skills, and keep pushing forward. Do not allow one setback to define your journey; persistence, confidence, and determination will help you create your own success.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges and opportunities in my field right now is encouraging people to embrace innovation and remain open to new ideas and approaches. Growth often comes from being willing to adapt, explore different perspectives, and try new ways of doing things. I believe that organizations and individuals who are open-minded and willing to evolve will be better positioned to overcome challenges, improve processes, and create meaningful opportunities for the future.
05What values are most important to you in your work and personal life?
The values that are most important to me in both my work and personal life are loyalty, transparency, and honesty. I believe in building relationships based on trust, maintaining open and authentic communication, and staying committed to the people and organizations I support. I strive to approach every interaction with integrity, ensuring that my actions reflect my values and that I remain dependable, accountable, and respectful in all that I do.
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