Her Story
About Alyssa
Alyssa J. Ford is a seasoned account management professional with over eight years of experience spanning the luxury, pharma, and CPG industries. Currently serving as Principal Account Manager at Google, she has demonstrated a consistent ability to nurture client relationships while driving exceptional business outcomes. Alyssa began her career managing high-end luxury accounts at Havas Media and The New York Times, where she also led a team, honing her leadership and management skills.
Transitioning to Google, she expanded her expertise into the pharma, OTC, and CPG sectors, navigating a tech-driven environment that underscored her adaptability and commitment to continuous learning. Throughout her career, Alyssa has successfully combined strategic account management, media planning, and team leadership to deliver measurable results for top-tier clients.
Beyond her professional achievements, Alyssa is deeply committed to giving back. She actively volunteers with Google’s community initiatives and supports the Fiber Children’s Foundation, focusing on programs that positively impact youth and underserved communities. She is also passionate about mentoring emerging professionals, helping guide the next generation of account managers and leaders in the industry.
A graduate of Syracuse University with a Bachelor of Science in Public Communications, Alyssa complements her professional experience with certifications in coaching, team building, and employee development. Her career reflects a unique blend of luxury brand insight, data-driven account management, and a dedication to mentorship and community impact.
Her Interview
Ten minutes with Alyssa
01What do you attribute your success to?
I attribute my success to the unwavering support of my family and the work ethic they instilled in me. Their encouragement has been a constant motivator, and the dedication I learned from them has carried me throughout my career.
02What advice would you give to young women entering your industry?
My advice to young women entering this industry is simple: don’t be afraid to pivot. Starting in advertising can feel overwhelming, but it’s important to stay open to different roles and experiences. Embrace change and remain flexible—sometimes the best opportunities come from unexpected directions.
03What values are most important to you in your work and personal life?
On a personal and professional level, I value creativity and connection. I enjoy content creation, attending concerts, and unwinding after work with a happy hour. These activities help me recharge and maintain balance while continuing to grow in my career.
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