Alyssa Freda

Alyssa Freda began her academic journey at community college, where she developed a passion for entrepreneurship early on, creating a business plan for a vegan fast food drive-thru as her capstone project. She then transferred to Cornell University, focusing her specialization in entrepreneurship within the undergrad business school. Upon graduation, she joined PwC as a consultant, where she has spent two and a half years working on workforce-specific projects involving talent, employee engagement, workforce analytics, and job architecture. A few months ago, alongside a friend met through PwC, she co-founded Backcourt IQ, an app aimed at consolidating information and community for women's basketball fans, including player stats, schedules, content from creators, podcasts, media, and local community connections. She attributes her success to mentorship and her internal drive to create positive change, particularly advocating for more women in positions of influence and power. Her values emphasize empathy, community, and using resources for good, and she advises young women to build supportive communities and lift each other up. She received career advice to not limit herself and to reach out to people at all levels for help and resources.