Her Story
About Alyssa
Alyssa Mohammed is a Senior Digital Marketing leader with more than a decade of experience driving performance strategy, media innovation, and multi-channel growth for national and enterprise brands. She earned dual degrees in Public Relations and Advertising, with a minor in English, from the University of Texas at Arlington.
She currently serves as Senior Manager of Digital Marketing at Service Experts, where she leads enterprise-wide digital strategy across 75+ locations nationwide. In this role, she oversees multimillion-dollar paid media investments, agency partnerships, marketing technology, and cross-functional initiatives that drive measurable customer acquisition and revenue growth.
Previously, Alyssa held leadership roles at global agency Dentsu X as Associate Director on the 7-ELEVEn and Meta teams, and Strategy Director roles at Summer Friday and Bedford Advertising. She also contributed at high-growth marketing technology companies including Simpli.fi and ReachLocal (now LocaliQ), where she helped scale performance marketing programs for large national accounts.
Beyond her corporate leadership, Alyssa has a long-standing commitment to community impact, serving for seven years on the Board of the Aga Khan Foundation for Central USA and Marketing Lead on the Aga Khan Education Board. In recognition of her impact in the advertising industry, she was named to Ad2Dallas' 32 Under 32, Class of 2019.
Her Interview
Ten minutes with Alyssa
01What do you attribute your success to?
I attribute my success to the people I've had the opportunity to learn from throughout my career, as well as the strong support system I have at home. Every experience, whether positive or challenging, has been a chance to grow, strengthen my perspective, and become a more intentional leader.
02What’s the best career advice you’ve ever received?
Focus only on what I can control and release what I can't. It's such a simple shift, but it has shaped how I approach challenges, decisions, and leadership.
03What advice would you give to young women entering your industry?
Never stop learning and investing in yourself. In digital marketing, the pace of change is so fast that staying curious and current is essential to staying effective and competitive.
04What are the biggest challenges or opportunities in your field right now?
The speed of change. Platforms, privacy regulations and even consumer behavior are evolving faster than most organizations can adapt. At the same time, this creates an opportunity to become more data-driven, test more intelligently, and build more integrated strategies across channels.
05What values are most important to you in your work and personal life?
The values most important to me are integrity, growth, and balance. I believe in showing up with accountability and curiosity in my work, while also staying grounded in the people and support system that keep me centered outside of it.
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