Her Story
About Alyssa
Since I can remember, I have always had an affinity for jewelry. As a small child, I would string together friendship bracelets and beaded bracelets, having visions of being a designer. In high school, I went through a process of elimination because nothing else interested me. I took a fashion marketing class while working at a boutique, and I was really great at it. This sparked my interest in business and brand. I ended up getting a scholarship for soccer at SCAD, where I studied jewelry and fashion and fragrance, which is another passion of mine. Everything luxury is where I find aspirations and meaning and excitement. The core of it is that I like to be the person that celebrates those milestones with someone, like when they buy their first David Yurman bracelet through hard work or receive it as a gift from someone they love. I get to be the one that brings them into that world because it's really special to have such wonderful pieces that are like heirlooms. I get to see my younger self play out over and over again, and it's really beautiful.
Her Interview
Ten minutes with Alyssa
01What do you attribute your success to?
I attribute my success to having clear priorities and knowing what comes first, knowing my values and priorities. Anything that isn't aligned to that just falls off, and that's okay, because there's not enough time in life to do everything. I love a good pivot - if something isn't working, it's okay to step back instead of forcing it. As long as I'm growing, I can pull from those different hats and justify any amount of obstacle in front of me. The point of a job and career and life is to grow, so the only thing I can't manage is being stagnant. I handle it all by being really clear on the vision for my life and being okay if there aren't always things aligned with that, because they'll just fall off. I trust that the universe and my efforts will bring the right people, because the people that I'm looking for are also looking for me.
02What advice would you give to young women entering your industry?
I think that with the rise of AI, the most important quality that someone who's just starting could foster is authenticity and being who they are. When you are authentic, it gives other people the permission to be authentic. There's a whole ultra-competitive landscape of side hustles, digital creators, and people doing multiple things instead of one career, and there's a lot of noise. My advice would be to take the time and effort to listen to your own voice, and it just takes time as a woman to find that voice, and that's okay. It's okay if it's not clear. I meditate, I'm willing to go to therapy, do yoga, because trying to find that voice, that guiding voice, is not easy. In business, that is a secret weapon - to have intuition and to foster it, and to not apologize for it, and to take the time to develop it, because it's something that is unique to us as women.
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