Amanda Donahue
Amanda Donahue is the Director of Marketing at ACS – Engineer. Integrate. Build., where she leads strategic marketing initiatives within the industrial sector. With a strong focus on integrated growth strategies, she specializes in translating complex technical capabilities into compelling, market-facing narratives that resonate with global stakeholders and drive high-value procurement. Her expertise spans market intelligence, brand development, and demand generation, enabling her to position marketing as a key driver of business growth and competitive advantage.
In her role, Amanda oversees the execution of data-driven marketing strategies, including lead generation systems, content development, and brand alignment across digital platforms and industry events. She is known for leveraging in-depth research to identify emerging trends, uncover competitive opportunities, and expand into new markets. Additionally, she manages marketing budgets with a strong emphasis on efficiency and return on investment, ensuring that every initiative contributes measurable value to the organization.
Amanda’s career with ACS spans over a decade, during which she has progressed through multiple roles of increasing responsibility, from Marketing Coordinator to Director of Marketing. Her background also includes experience in the fitness and wellness industry, where she led branding, client engagement, and digital marketing efforts. She holds a Bachelor’s degree in Graphic Design, Marketing, and Advertising from the University of Wisconsin–Whitewater, and brings a unique blend of creative, analytical, and strategic expertise to her leadership in industrial marketing.
• Marketing/Sales/New Business/Consulting
• Bachelor of Arts in Graphic Design
• 200 Hour RYT
• University of Wisconsin-Whitewater
• CSIA (Control System Integrators Association)
What’s the best career advice you’ve ever received?
Put yourself out there-find out what you want, keep pushing forward, be persistent.
What advice would you give to young women entering your industry?
It is a male-dominated industry, for sure, so I would say stay confident and don't be afraid to ask for what you want. Especially, like, in your gut, if you're like, hey, I'm ready to move up, don't be afraid to ask for that promotion or that raise. It's really important to express your ideas and keep working hard. I know when I started in my 20s, I was more scared and hesitant to really voice my opinion, but I think it's just really important to work really hard and make sure you're finding those people to connect with and being able to reach your goals. I know sometimes you have to take the jobs just because that's what's there, but I think that's important to just, no matter what you do, try your hardest and everything else will fall into place.
What are the biggest challenges or opportunities in your field right now?
Reaching out to more industries to help them with their business strategies.
What values are most important to you in your work and personal life?
Being open and honest, leading by example, embracing the challenges.