Amanda Klecker

A recognized industry powerhouse and multiple award winner, Amanda stands at the forefront of revolutionizing children's entertainment as the head of marketing and brand strategy at pocket.watch, the premier independent kids and family studio. Her impressive accolades include being named among Top Women in Marketing by Ragan PR Daily (2024), 40 Under 40 by NYC TV Week, Broadcast and Cable Multichannel News (2024), and receiving prestigious recognition from Cynopsis Top Women in Media as both a Marketing Trailblazer (2023) and an Innovator and Disruptor (2020).

At pocket.watch, Amanda orchestrates the transformation of digital phenomena into global entertainment franchises, collaborating with the world's most influential kid creators. The numbers speak volumes: their YouTube presence alone commands over a billion subscribers and has generated an astounding 663 billion lifetime views. Under her strategic leadership, pocket.watch's reach extends across 45 platforms in more than 80 countries, with mobile games achieving 50 million downloads and retail success surpassing $1 billion.

What truly sets Amanda apart is her innovative approach to brand development. She has pioneered a groundbreaking framework that transforms YouTube channels into beloved household brands while maintaining a crucial principle: protecting young creators. Her strategic marketing methodology ensures brand growth without placing any burden on kid-creators, demonstrating her commitment to both business success and creator wellbeing. Through her leadership of various teams, she continues to shape how families engage with media in the digital age, making pocket.watch a driving force in modern family entertainment.