Amanda Lance, Vice President, Marketing on Influential Women

Influential Woman · information technology & services

Amanda Lance

Vice President, Marketing, Advantive

Tampa, FL 33603

Certifications · Degrees · Memberships

Degree Wright State University Bachelor's of Science Degree Marketing

Her Story

About Amanda

A seasoned B2B marketing strategist with a remarkable 15-year track record, they excel at transforming ambitious visions into exceptional results. Their expertise shines through their ability to craft and execute strategies that consistently elevate demand generation, accelerate revenue growth, and create seamless alignment between marketing and sales teams.

As a data-driven decision maker, they bring a methodical approach to every initiative, ensuring each campaign delivers maximum impact. Their strategic prowess extends across the entire marketing spectrum, from sophisticated lead nurturing programs to comprehensive funnel optimization and strategic Account-Based Marketing (ABM) initiatives. They possess an unwavering focus on identifying and leveraging the key drivers that generate meaningful, measurable outcomes.

What sets them apart is their proven ability to not just meet objectives, but consistently surpass them, turning marketing challenges into opportunities for extraordinary success.

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