Her Story
About Amanda
Amanda McCollum is a Technical Account Manager, SEO strategist, and SaaS professional with a proven track record of helping businesses improve digital visibility, optimize website performance, and achieve measurable growth. Currently serving as a Technical Account Manager at Popmenu, she specializes in search engine optimization (SEO), technical analytics, client success, and strategic account management. Known for her ability to translate complex technical concepts into clear, actionable solutions, McCollum serves as a trusted advisor to restaurant operators, franchise owners, and business leaders seeking to maximize their online presence and digital marketing performance.
Since joining Popmenu in 2021, McCollum has advanced through four progressively responsible roles, including Client Support Specialist, Junior Client Success Manager, Client Success Manager, and Technical Account Manager. Her rapid growth reflects both her technical aptitude and her commitment to client success. She played a key role in elevating her organization's focus on SEO strategy, helping position the company ahead of emerging trends in AI-driven search and digital discovery. In her current role, she collaborates across product, customer success, and technical teams while leading SEO initiatives, product enablement programs, analytics implementation, and client consulting engagements.
McCollum’s passion for technology began early through advanced computer science studies and continued into her collegiate coursework in computer science and technical communication. Prior to transitioning into the SaaS industry, she developed strong operational, leadership, and customer service skills through management and hospitality roles. Today, she combines her technical expertise with exceptional relationship-building and communication skills to help clients navigate complex digital challenges with confidence. Recognized for her innovative thinking, consultative approach, and dedication to continuous improvement, McCollum is committed to creating solutions that simplify processes, strengthen client partnerships, and drive lasting business results.
Her Interview
Ten minutes with Amanda
01What do you attribute your success to?
I credit much of my career growth to an unexpected moment in the summer of 2021. After COVID, I took a trip with a group of friends who had transitioned to remote work. Watching them work from the pool completely shifted my perspective. It wasn’t just about working remotely; it was about recognizing that I could pursue work that challenged me intellectually while offering greater flexibility and quality of life. That moment sparked the curiosity that led me to explore new opportunities. By combining my background in retail and my experience in the restaurant industry, I found my way to Popmenu, where everything came full circle. Looking back, that trip—and the broader changes brought on by the pandemic—encouraged me to rethink what I wanted from my career and gave me the confidence to pursue it.
02What’s the best career advice you’ve ever received?
Remain curious and never stop learning. Growth often comes from asking questions, exploring new opportunities, and being willing to step outside your comfort zone when new possibilities arise.
03What advice would you give to young women entering your industry?
Say it with your chest. That would be my advice. Don't be afraid to share your opinions in rooms that you might not feel so welcome in. Be loud, have follow-through. And if you have a good idea, say it with your chest. Don't hold back from speaking up and making your voice heard, even when the environment feels challenging.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is the economic pressure facing small businesses. I work closely with independent and family-owned restaurants, and even the strongest products or most loyal customer bases can’t overcome rising food costs, inflation, labor shortages, and increasing rent. When restaurants struggle, the businesses that support them feel those effects as well. It’s a reminder that our success is directly tied to the health of the communities and businesses we serve.
As for opportunities, I see tremendous opportunity in how we approach AI. While AI has incredible potential to improve efficiency and productivity, I believe the real opportunity lies in finding the right balance between automation and human connection. As companies embrace AI, it’s important to understand where customers still value empathy, expertise, and personal interaction. The organizations that thoughtfully combine technology with authentic human experiences will be the ones that stand out in the years ahead.
05What values are most important to you in your work and personal life?
Integrity is the value that guides me most, both professionally and personally. I believe in taking pride in the quality of everything I do, whether that’s delivering meaningful work or being fully present with the people I care about. Giving my best effort and my undivided attention are equally important to me.
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