Amanda McFerren

Amanda McFerren serves as the Social Analyst Brand Lead at Burson, a PR firm based in Los Angeles, California. In this role, which she has held for just over a year, she analyzes social media data, performance metrics, and social listening insights for various Coca-Cola brands including Vitamin Water and Smart Water. She translates these findings into actionable, digestible insights and storytelling formats such as presentations and workshops that help brands connect with their audiences. McFerren brings more than a decade of experience to her work, including a bachelor's degree in history from UC Santa Barbara and a master's degree in Narrative Environments from the University of the Arts London at the Central St. Martin's campus. Her career path included freelance research and storytelling projects, followed by four and a half years as a foresight strategist at Arup in London, where she connected data with emotional storytelling on sustainability topics and contributed to the exhibition The Future of Making by writing short stories that humanized engineering and architectural work. She is passionate about research, storytelling, and connecting with audiences across environmental and sustainability spaces.