Amanda Squire
Amanda Squire is a seasoned executive creative leader with over 15 years of experience shaping brand strategy and driving organizational growth for Fortune 500 companies and high-growth technology brands. She specializes in transforming complex business challenges into clear, compelling narratives that not only resonate with audiences but also deliver measurable business outcomes. Amanda’s expertise spans brand strategy, creative direction, storytelling, and campaign development, making her a trusted partner for C-suite leaders and product teams seeking to elevate their brand presence. As Founder and Executive Creative Director of 6032 Design House, Amanda has spent nearly two decades building and mentoring high-performing creative teams, delivering integrated campaigns that drive significant revenue growth and strengthen client engagement. Her leadership has resulted in up to 30% revenue lifts for consumer brands, and she has guided successful enterprise rebrands, digital-first campaigns, and creative operations through periods of hypergrowth. Prior to 6032, Amanda led creative transformation at NetSPI, including a full rebrand and website relaunch that increased web traffic by 40% year-over-year and boosted lead generation by 25%. Amanda thrives at the intersection of creativity and business impact, blending strategic vision with operational rigor to build brand systems, scale creative teams, and develop narratives that drive performance. She has been recognized for her contributions with honors such as Marketer of the Quarter and 32 Under 32 nominations from the Advertising Federation of Minnesota. Passionate about fostering psychologically safety and high-performing teams, Amanda is currently exploring VP of Creative and Chief Creative Officer opportunities, as well as consulting and fractional leadership roles where brand-led growth is a priority.
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• University of Evansville - BS
• Marketer of the Quarter (Q3, 2024)
• 2022 32 Under 32 Nominee
• 2021 32 Under 32 Nominee
• Employee of the Quarter (Q2 2020)
• 2020 32 Under 32 Nominee
• 2019 32 Under 32 Nominee
• Crescent Staffer of the Year
• Student Publications Director's Award
• 1st Place — Advertising, Best House Ad
• 1st Place — Advertising, Best Self-Promotional Campaign
• 1st Place — Advertising, Best Display Ad
• 1st Place — Advertising, Best Full Color Display Ad
• 2nd Place — Advertising, Publication of the Year
• 3rd Place — Advertising, Best Ad Layout
• 3rd Place — Advertising, Best Display Campaign
• 3rd Place — News Magazine, Best Overall Design
• Dean Long Award of Recognition
• 2nd Place — Advertising, Use of Photography or Graphic Art
What do you attribute your success to?
I attribute my success to a combination of my own determination and the unwavering support and guidance of my parents.
What values are most important to you in your work and personal life?
Empathy is the value I hold most important in both my work and personal life. I strive to understand and connect with others, fostering meaningful relationships and creating an environment of support and understanding.