Influential Woman · Marketing and Advertising
Amanda Squire
Founder and Executive Creative Director, 6032 Design House
Minneapolis, MN 55419
Her Story
About Amanda
Amanda Squire is a seasoned executive creative leader with over 15 years of experience shaping brand strategy and driving organizational growth for Fortune 500 companies and high-growth technology brands. She specializes in transforming complex business challenges into clear, compelling narratives that not only resonate with audiences but also deliver measurable business outcomes. Amanda’s expertise spans brand strategy, creative direction, storytelling, and campaign development, making her a trusted partner for C-suite leaders and product teams seeking to elevate their brand presence. As Founder and Executive Creative Director of 6032 Design House, Amanda has spent nearly two decades building and mentoring high-performing creative teams, delivering integrated campaigns that drive significant revenue growth and strengthen client engagement. Her leadership has resulted in up to 30% revenue lifts for consumer brands, and she has guided successful enterprise rebrands, digital-first campaigns, and creative operations through periods of hypergrowth. Prior to 6032, Amanda led creative transformation at NetSPI, including a full rebrand and website relaunch that increased web traffic by 40% year-over-year and boosted lead generation by 25%. Amanda thrives at the intersection of creativity and business impact, blending strategic vision with operational rigor to build brand systems, scale creative teams, and develop narratives that drive performance. She has been recognized for her contributions with honors such as Marketer of the Quarter and 32 Under 32 nominations from the Advertising Federation of Minnesota. Passionate about fostering psychologically safety and high-performing teams, Amanda is currently exploring VP of Creative and Chief Creative Officer opportunities, as well as consulting and fractional leadership roles where brand-led growth is a priority.
Her Interview
Ten minutes with Amanda
01What do you attribute your success to?
I attribute my success to a combination of my own determination and the unwavering support and guidance of my parents.
02What values are most important to you in your work and personal life?
Empathy is the value I hold most important in both my work and personal life. I strive to understand and connect with others, fostering meaningful relationships and creating an environment of support and understanding.
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