Success is measured by the kind of leader you are. It's not just about your title, it's about trust, open communication, and not leading with fear.
Amanda Van Vooren, CCP, CPC · In Her Own Words
Her Story
About Amanda
Amanda Vooren, is a results-driven Division Credit Manager based in Sioux Falls, South Dakota, with more than nine years of experience leading corporate credit, collections, and accounts receivable operations within the distribution industry. Currently with POOLCORP, Amanda specializes in balancing financial risk management with customer relationships, overseeing complex B2B credit portfolios exceeding $300 million while supporting business growth and profitability. Her expertise includes credit analysis, portfolio management, collections strategy, process improvement, and guiding teams through system implementations and organizational change.
Throughout her career, Amanda has built a reputation as a trusted business partner who understands that credit and collections are fundamentally relationship-driven. Beginning her career in banking before transitioning into B2B credit and collections, she developed a customer-focused approach centered on listening, transparency, and finding solutions that support both financial responsibility and long-term partnerships. She is skilled in leveraging industry resources and tools, including third-party credit data providers and financial systems, while building strong collaborations with sales teams, branch leaders, and corporate stakeholders.
Amanda’s leadership philosophy centers on trust, integrity, communication, and empowering people to make thoughtful decisions. She believes successful teams are built by providing clear expectations while allowing employees the confidence and autonomy to contribute. As a member of NACM and a professional holding CCP and CPC certifications, Amanda continues to advocate for strong leadership, professional growth, and a human-centered approach to the credit industry. She is passionate about mentoring others, supporting women in leadership, and creating environments where people and businesses can thrive.
Her Interview
Ten minutes with Amanda
01What do you attribute your success to?
I attribute my success to my ability to listen, understand, and genuinely connect with customers to better support their financial needs. Rather than approaching conversations with the goal of simply demanding payment, I believe in taking the time to understand each customer’s situation and finding solutions that are both practical and respectful. Building trust and creating meaningful relationships has been an important part of my success.
02What’s the best career advice you’ve ever received?
The best career advice I have received is to be open and transparent with customers and focus on building relationships rather than making people feel pressured or backed into a corner. When customers feel heard and respected, it creates trust and allows for stronger, more productive relationships. Authentic communication is key to long-term success.
03What advice would you give to young women entering your industry?
My advice to young women entering this industry is to communicate confidently. Your voice, perspective, and ideas matter, so it is important to advocate for yourself and approach conversations with confidence. Strong communication skills can help you build relationships, earn trust, and create opportunities for growth.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges and opportunities in my field right now is finding the right balance between empowering employees and providing clear guidance. Creating an environment where employees do not feel micromanaged while still having the structure and support they need is essential. Trusting employees to make human-centered decisions allows teams to grow, take ownership, and provide better experiences for customers.
05What values are most important to you in your work and personal life?
The values that are most important to me are trust, integrity, and empowerment. I believe trust is the foundation of strong relationships with both employees and customers. I strive to lead with integrity, create an environment where employees have the autonomy to make thoughtful, human-centered decisions, and support others in feeling confident and empowered in their roles.
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