Amanda White

I attribute my success to a deep and enduring passion for custom bra fitting and women's health that has never left me. My passion has been so strong that it probably drives people crazy, but I talk about it all the time because I'm so passionate about solving women's problems. I learned early on that it's not about the transaction, it's about the transformation, and that's my overall retail quote. When clients walk into my door, they are changed, and I focus on how the client is going to transform by showing before and after pictures with no edits, no AI, no altering, just exactly what it is. I have to be consistent, stay present in the moment, and maintain good work ethics by making the right decisions. My drive comes from knowing that I wanted to solve people's problems, and that passion has never left me. I also learned from my grandmother, who was an interior designer, and my parents, who were both artists and entrepreneurs, so I come from a long line of entrepreneurs in my family. I had a mentor, my friend Darren Laxley, who runs a consulting firm and has run multi-million dollar companies, and he's been able to share all of his knowledge with me. The real turning point was when a woman came in for a fitting and told me her husband's dying wish was for her to take care of herself, and from that moment on, I knew I was destined to start my own business. I own 100% of the business and take 100% responsibility, and I don't worry about what online is doing or what my competitors are doing because my competitor is myself. I focus on how to increase my numbers from last year to this year, and I keep putting money back into the business instead of spending on stuff I don't need.

The best advice I received was shaped by my grandmother, who was an interior designer, and my parents, who were both artists and entrepreneurs. From them, I learned to see my work as more than just a service. I adopted the belief that it's not about the transaction, but about the transformation I create for others. That mindset continues to guide my approach, helping me focus on meaningful impact rather than simply completing a sale. One of the biggest things I learned in the beginning is that it's not about transaction, it's about transformation, and if I had one retail quote, that's it.

I would say my advice is finding within yourself what your passion is and what you're driven by. You have to find that from the inside out. It only takes one person to believe in you, and that's truly you. You have to take the risk, and the risk is letting go of fear and letting go of doubt. I've had the closest family members who have never supported me, but yet they watch my social media and comment and tell my family, while people are willing to drive hours away just because one person got fitted in their city and they're willing to come to me 3 hours away. You can't really believe what others say, you have to know who you are, and that takes a lot of time because a lot of people don't know who they are or they're trying to act or be like other people. You have to ask yourself, is the risk worth the reward? Absolutely. It takes one person to believe in you, and that's you, and then it takes one person to open up that door, and you have to envision that you have to keep on grinding. You have to make a list and check it off. I've been working on a list for 3 years that I wrote in 2023, and I'm still working on that, but I've accomplished a lot. My competitor is myself, so you have to worry about what you're doing and how you increase your numbers from last year to this year. If I worried about what online was doing, I probably wouldn't be in business. Everyone is looking in so many different directions and then they lose what their actual direction is. You gotta be like a duck in water and let it roll off your back and just keep on moving forward.

The challenge is product and resource, and also understanding timelines and understanding tariffs. Really understanding business capital is a huge challenge, and not being able to get funding because they say you're too new of a business or you don't have the numbers. I can't even get a bank loan right now because they say if you sell $100,000 we'll talk to you. The challenge is being able to stay consistent and keep putting the money back into the business, and that is such a huge game changer. It's about not spending on outside stuff that I don't need and just putting it back into the business. I own 100% of the business and I own 100% responsibility. A lot of people want to put accountability onto someone else or say it's the economy or it's this or it's that, but really, we have to make the right decisions and make the decision right and then keep on moving forward. It's extremely hard right now because this is now, more than ever, where businesses are closing because they can't compete with competitor prices. But despite these obstacles, the most rewarding part and the biggest opportunity is my ability to truly transform a woman's outlook and confidence through the services I provide. When clients come in for a fitting, they are changed, and that transformation is what drives me.

I value having good work ethics, because when you're making decisions you need to make the right decision, and if you're questioning it, it needs to make sense. I think it truly is the passion, the drive, and the consistency of constantly staying present, and I think being present is probably the hardest thing or challenge because everyone is so locked to their phone and you can doomscroll. For me, my passion has never left me, and when I know that I wanted to solve people's problems, I'm so passionate about it. I also value cleanliness and organization, because when you have a clean home and you have the business clean, I think that's foundational as well. It's a direct reflection, just like our apparel, of how we're going to take care of ourselves. You have to be consistent, we have to be on top of it and organized, because if it was a crappy store, no one would come in. People feel the presence when they walk in, and that's what I love. I believe in accountability, because a lot of people want to put it onto someone else or blame the economy, but really, we have to make the right decisions. I also learned that it's not about transaction, it's about transformation, and that guides everything I do.