Her Story
About Amethyst
Amethyst Landry serves as a leader of insights at Reckitt in the consumer packaged goods sector. Her professional journey began during college in a fashion merchandising program, where she developed a strong interest in understanding the underlying reasons for consumer trends and purchasing behaviors. This curiosity propelled her into the CPG industry, where she applies similar psychological principles to unlock consumer motivations and foster product growth and conversion. Looking ahead, she seeks to expand her impact by integrating advanced capabilities, technologies, and predictive modeling into her work, aspiring to a higher-level role that also involves cultivating thought leadership within her team. Landry attributes her career success to her faith in God, which sustains her positivity and resilience, the visionary encouragement from her family, and the inspiration drawn from other women who are breaking ceilings and paving new paths.
Her Interview
Ten minutes with Amethyst
01What do you attribute your success to?
I attribute my success to my faith in God which has kept me going and staying positive with resilience. My family has also been key as they have great visions of who I am and push me to think higher and bigger. Seeing other women breaking ceilings and paving new roads has inspired me and kept me going as I want to be a light for other women.
02What advice would you give to young women entering your industry?
Continue to be you and know the confidence that you have. Give yourself grace but challenge the room in a way that is authentic to you and drive that influence and collaboration. Stay authentically you and continue to be a student, continue to learn, ask questions and create value.
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