Amna Tariq
Amna Tariq is a B2B digital marketing professional with more than six years of experience in technology marketing, specializing in ERP solutions, demand generation, and digital strategy. Based in Islamabad, Pakistan, she currently leads the marketing team for the NetSuite division at Folio3 Software, where she develops and executes marketing strategies that support business growth and annual divisional goals. Known for her strong communication, leadership, and analytical skills, Amna focuses on creating data-driven campaigns that drive lead generation, nurture prospects, and strengthen brand visibility across digital channels.
Over the course of her career, Amna has built extensive expertise in multi-channel marketing, including SEO-driven content creation, email marketing, webinars, social media management, and event branding. Since joining Folio3, she has progressed from Marketing Executive to Assistant Marketing Manager, now leading a team of seven marketing professionals. She has played a key role in organizing major industry events such as SuiteWorld and SuiteConnect, producing high-impact marketing assets, and developing hundreds of content pieces designed to support lead generation and thought leadership within the ERP and SaaS space.
Amna holds an MBA from the University of the Punjab and has continued expanding her professional development through certifications in digital and social media marketing. Throughout her career, she has been recognized for her contributions, receiving internal awards and nominations for outstanding performance. Passionate about growth and collaboration, Amna remains focused on building high-performing marketing teams, driving innovative campaigns, and helping technology companies connect with the audiences that matter most.
• Social Media Marketing
• The Fundamentals of Digital Marketing
• DIGITAL MEDIA ANALYTICS: SOCIAL MEDIA RESEARCH PLANS
• King's College
• University of the Punjab ( IBA) - Master of Business Administration - MBA
• Institute of Business Administration ( IBA ) - Accounting and Finance
• Kinnaird college for women - Intermediate , Pre-Medical
• Hotshot Nomination
• Oriflame and You Cultural Award
• Dedicated Employee of the Year
What do you attribute your success to?
In just four months as a B2B SAP software sales specialist, Amna has already discovered the secret to sustainable success: it’s not about the energy the job brings you, but the energy you bring to the job. A deeply inquisitive people-person, Amna thrives on the relationships she builds with her clients. She believes that true sales magic happens when you let the customer speak; by creating a space of trust, concerns surface naturally, allowing her to provide long-term solutions rather than just pushing a product. Her advice to young women eyeing this field is to focus on self-development—hone your character, be aware of your tone, and let your authenticity be felt, even over the phone. "People can feel your presence," she shares, emphasizing that belief in your product is palpable. That same depth of empathy and awareness defines her proudest achievement: becoming an equestrian despite a fibromyalgia diagnosis that made the odds feel impossible. The bond required to move in sync with a horse taught her resilience and a profound level of empathy. Now, whether she's practicing aerial yoga or planning her future as a holistic health coach, Amna continues to channel that energy into inspiring other women to defy their own impossible odds.