Amrutha Ananth

I currently work with Dell Technologies as a Global Partner Marketing Lead, where I spearhead marketing initiatives for our tech alliance partners. I'm basically driving strategy to expand Dell's presence in the market within our partners by orchestrating different marketing campaigns and coming up with innovative marketing programs that resonate across diverse markets. I'm amplifying Dell's reach by leveraging both traditional and digital platforms to engage the partner network, which is how I'm directly contributing to business growth. My role is really about activation in the field, making sure we're constantly top of mind for our partners and our customers. Wherever you see industry events and things like that, we're making sure our presence is there. I also help drive joint marketing with our partners, which is not easy. I contribute to the marketing efforts of our Extended Technologies Complete program, which is our third-party reseller program, taking it to the channel partners within Dell. I would say my role right now is kind of at the intersection of the partner ecosystem and the Extended Technologies Complete program, and I essentially handle marketing for both. I've been doing this for the last four and a half years at Dell, and I've always been in the marketing field. Prior to joining Dell, I did my MBA in Marketing at Babson College in Massachusetts, and I was also carrying my first child while doing my MBA during the pandemic, so I'm pretty proud of that.