Amy Cunningham

I attribute my success to resilience, integrity, and a genuine commitment to helping others. Over the past 27 years, I have worked across every corner of the HME medical billing industry—from small, family-run operations to large corporate organizations—gaining a deep, practical understanding of how ethical, effective work truly makes a difference.

A pivotal moment in my career came during the pandemic, when I lost a long-held position and faced significant uncertainty. That challenge ultimately led me to step into a Director of Finance role, reconnecting me with the “meat and potatoes” of the work I value most: doing things the right way. My dedication and results were quickly recognized, and within the last eighteen months I was honored with a “Who’s Who” distinction. While I am grateful for that recognition, accolades have never been my primary motivation.

What truly drives me is the satisfaction of patiently guiding clients, helping them gain clarity and peace of mind. Assisting people is at the core of everything I do, whether in my primary role or through side consulting work, where I strive to support as many individuals as possible. This mission is deeply personal to me—watching my parents, now in their seventies, rely on HME products reminds me of the importance of compassionate advocacy, and it is the same care and respect I hope to receive in my own later years.

Earlier in my career, I was advised to continuously pursue learning. I frequently inform colleagues across various capacities that complete knowledge is unattainable. While there is a perceived necessity to master all areas, truly knowing everything would impede further progress. I believe that in any industry, there is always an opportunity to acquire new knowledge. I apply this philosophy in my daily work, viewing learning as a voluntary pursuit rather than an obligation. I cherish moments when I discover something new. Although it can be challenging to maintain the need for knowledge daily, I find it has kept me humble and aware that there is always more to strive for.

My advice is simple: stick with it. The industry can feel overwhelming at first, but if you keep learning and don’t give up, there will be a moment when it all clicks. Persistence is what builds confidence and expertise.

Change is constant and inevitable in all areas of healthcare. If you do not accept this, you will always be fighting a losing battle. I recall once thinking I would never be anything, but once I discovered my desired path, I understood that I needed to be adaptable and receptive to all opportunities. There was a time when I was unaware that my role even existed, and once I started to understand it, changes ensued. I learned, evolved, and progressed. I did not anticipate it would become a recurring theme, but after over 25 years, I now embrace this aspect and confront it directly.

The values most important to me in both my work and personal life are service, integrity, and purpose. I am deeply driven by helping others, and that commitment shows up in everything I do. If I’m not working to support clients or colleagues, you’ll likely find me organizing—because creating order, clarity, and efficiency is something I genuinely enjoy and take pride in.