In Conversation
AMY A CUNNINGHAM for Bold. Brilliant. Unstoppable.
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Amy Cunningham: Speaker: AMY A CUNNINGHAM, Brightree Subject Matter ExpertAMY A CUNNINGHAM: time, just keep doing what you love and you'll end up in the right place.What does being an Influential Woman mean to you?AMY A CUNNINGHAM: To be an influential woman is Kind of a crazy thing to me because. I've been through so much that the last thing that I consider myself is influential. But that being said, It is something that I take pride in because I have worked hard and I've worked my entire life. At age 14, I started at McDonald's and I worked. At a few different places, but I worked hard, and I kept doing that. That was instilled for me from childhood. I saw my parents working so hard to give my sister and I everything that we ever wanted. And by no means does that mean we were spoiled. That just means that I had great Role models. And so I have taken that work ethic that I was instilled at a young age and I have followed that through in every career that I've had. It's not always been the easiest thing to do and it has led me on a couple of different pathways. But today, I can admit that the The path that it led me to is exactly where I was meant to be. I love what I do. I love. The people I work with that I have worked with, and I take pride in the fact that I feel like I've made an impression on them, and I still to this day keep in touch with all of the friends, co-workers, um, others that I have influenced or people that have influenced me. So I think the main thing that I take away from being called an influential woman is the fact that Work hard, do what. Your job is, but do more when you can, because that's what makes an impression. And not just working overtime when you're not asked or doing special tasks. It's do your job to the best of your ability. And if it takes learning something new to be able to do it, that's a sign that you are meant to be there. And so, um, being an influential woman is definitely something I take pride in and something that I hope that one day I can. Show my nieces and nephews that they too can be considered an influential person, not just a woman, but an influential person. So, I just appreciate the honor and um I look forward to helping others. Thank you.What's one piece of advice you would give to younger women chasing their dreams?AMY A CUNNINGHAM: One piece of advice that I would give to women chasing their dreams is to keep going. Um, I have, as most have been through quite the challenges in my life, and Experiences that I hope no one else would have to go through, but especially being in the generation where we really started out as Women were kind of lower in the equation of the world. Um, I think we've grown by leaps and bounds, and we now have opportunities that are available to us that our parents and our grandparents didn't have, because women had their place at that time. And while I understand that's a generational thing, I just hope that women today realize that. You can do it all. You can do it as much as you want, and you can do it as. As good as you want. But also you can do it as good as everyone else. Um, I feel like Some I feel like some um opinions out there are that Some just wanna exist and have someone carry them along, and that's fine. If that's the the path they choose, and that's absolutely fine. But I think it's important for those who Have a dream to, um, continue going toward that. It may not, it may derail and go completely a different direction. I personally, never in a million years thought I would end up where I am now. I was one of the young girls who really At an age of 16, didn't really know what I wanted to do with my life, but Everything has happened for a reason. And so, I take that truly to heart, and I tell my close family members, my, the young members of my family, the young women, I tell them all the time, just keep doing what you love and you'll end up in the right place. Because if you force something, maybe that means it wasn't meant to happen. But just keep going forward. Don't ever settle. Don't think that, well, this is what I'm Intended to do. Do what you dream.
Her Story
About Amy
Amy Cunningham is a healthcare technology and revenue cycle management professional with extensive expertise in Brightree systems, healthcare billing, and database optimization. She currently serves as a Brightree Subject Matter Expert at Prochant, where she partners with healthcare providers to enhance billing systems, streamline payment workflows, and improve database functionality. With strong proficiency in Salesforce.com and healthcare technology platforms, Amy helps clients achieve operational excellence while navigating the complexities of regulatory and reimbursement environments.
Prior to joining Prochant, Amy held senior leadership roles across the HME and healthcare services sector, including more than three years as Director of Finance at North Florida Medical Sales and Rentals. In this role, she drove financial stability and operational improvements by overseeing billing, collections, compliance, and revenue cycle management. Her career foundation includes over a decade at Brightree LLC in customer support and community management, as well as supervisory experience at Rotech Healthcare and billing leadership at Coastal Medical, giving her a well-rounded perspective across front-end operations and back-end financial systems.
Amy holds an Associate’s degree in Healthcare Administration from the University of Phoenix and is recognized as an Honored Listee by Marquis Who’s Who. Known for her attention to detail, compliance expertise, and process-driven mindset, she is deeply committed to advancing healthcare technology solutions that create meaningful impact for providers and patients alike. Her career reflects a consistent mission to improve systems, empower teams, and support organizations in delivering efficient, high-quality care.
Her Interview
Ten minutes with Amy
01What do you attribute your success to?
I attribute my success to resilience, integrity, and a genuine commitment to helping others. Over the past 27 years, I have worked across every corner of the HME medical billing industry—from small, family-run operations to large corporate organizations—gaining a deep, practical understanding of how ethical, effective work truly makes a difference.
A pivotal moment in my career came during the pandemic, when I lost a long-held position and faced significant uncertainty. That challenge ultimately led me to step into a Director of Finance role, reconnecting me with the “meat and potatoes” of the work I value most: doing things the right way. My dedication and results were quickly recognized, and within the last eighteen months I was honored with a “Who’s Who” distinction. While I am grateful for that recognition, accolades have never been my primary motivation.
What truly drives me is the satisfaction of patiently guiding clients, helping them gain clarity and peace of mind. Assisting people is at the core of everything I do, whether in my primary role or through side consulting work, where I strive to support as many individuals as possible. This mission is deeply personal to me—watching my parents, now in their seventies, rely on HME products reminds me of the importance of compassionate advocacy, and it is the same care and respect I hope to receive in my own later years.
02What’s the best career advice you’ve ever received?
Earlier in my career, I was advised to continuously pursue learning. I frequently inform colleagues across various capacities that complete knowledge is unattainable. While there is a perceived necessity to master all areas, truly knowing everything would impede further progress. I believe that in any industry, there is always an opportunity to acquire new knowledge. I apply this philosophy in my daily work, viewing learning as a voluntary pursuit rather than an obligation. I cherish moments when I discover something new. Although it can be challenging to maintain the need for knowledge daily, I find it has kept me humble and aware that there is always more to strive for.
03What advice would you give to young women entering your industry?
My advice is simple: stick with it. The industry can feel overwhelming at first, but if you keep learning and don’t give up, there will be a moment when it all clicks. Persistence is what builds confidence and expertise.
04What are the biggest challenges or opportunities in your field right now?
Change is constant and inevitable in all areas of healthcare. If you do not accept this, you will always be fighting a losing battle. I recall once thinking I would never be anything, but once I discovered my desired path, I understood that I needed to be adaptable and receptive to all opportunities. There was a time when I was unaware that my role even existed, and once I started to understand it, changes ensued. I learned, evolved, and progressed. I did not anticipate it would become a recurring theme, but after over 25 years, I now embrace this aspect and confront it directly.
05What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are service, integrity, and purpose. I am deeply driven by helping others, and that commitment shows up in everything I do. If I’m not working to support clients or colleagues, you’ll likely find me organizing—because creating order, clarity, and efficiency is something I genuinely enjoy and take pride in.
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