Amy LaCoursiere

Amy LaCoursiere emphasizes leading with empathy as a core strength in her professional role. She focuses on understanding her team's strengths to align them with passionate accounts and clients, while managing work and leading people through inspiration and support. Client relationship building is a key part of her work, guided by her 'beer rule' of fostering trust through casual, open conversations, a principle she developed during her time at Miller Coors. Amy has built a diverse career across sports marketing, healthcare, hospitality management, and fleet services, including a four-year program with Amazon that involved worldwide travel. She takes pride in succeeding as a woman in a male-dominated field by finding her voice, using the power of the pause, and leading with curiosity. Amy also dedicates time to mentoring college marketing students, drawing from her own experiences and past professors, and pursues passions in helping children through initiatives like cancer research events with the Medical College of Wisconsin and community volunteering.