Amy Poblete

Meet a dynamic leader who's reshaping the landscape of IT compliance and data security. With over eight years at the helm of marketing and sales initiatives, this innovative Vice President of Marketing and Global Sales Enablement at ControlCase brings a perfect blend of strategic vision and technical expertise to the table.

Leading a high-performing team of 10 professionals, they've masterfully orchestrated ControlCase's journey in establishing a commanding presence in a complex, fragmented market. Their expertise spans an impressive array of digital platforms - from Salesforce and HubSpot to SalesLoft and WordPress - enabling them to craft and execute marketing campaigns that truly resonate.

In their role, they've spearheaded several groundbreaking initiatives, including the successful launch of a new website and an engaging video series. Their leadership has culminated in securing significant partnerships, including a notable contract with a major client. Their data-driven approach, combined with creative problem-solving, has consistently delivered remarkable results in brand awareness, customer engagement, and revenue growth.

At the intersection of marketing excellence and technological prowess, they leverage their proficiency in Salesforce Lightning, Marketing Communications, and Google Search Console to drive meaningful outcomes. Their collaborative spirit shines through in their work with sales, product, and engineering teams, ensuring marketing initiatives align perfectly with customer needs and expectations.

Their leadership philosophy centers on continuous learning and knowledge sharing, fostering an environment where diverse perspectives and talents converge to drive ControlCase's mission forward. Through their strategic guidance, they continue to help ControlCase break into new markets, generate quality leads, and boost conversions - all while staying true to the company's core vision and values.