Amy Sadler

Amy Moore serves as Associate Creative Director at Helena Gertrude, a marketing agency in Rochester, New York. She joined the firm eight years ago after spending three years in New York City working for celebrity portrait photographer Ari Dukovich, an experience that followed her 2012 graduation with a bachelor's degree in commercial photography from Rochester Institute of Technology. Moore brings a total of 14 years of experience that blends her commercial photography roots with marketing strategy, where she now oversees creative teams, production, and client partnerships while emphasizing innovation, sustainability, and human-centered approaches. She remains connected to her photography background through ongoing adjunct teaching at RIT and a multi-year project creating a photography library and book for the Center for Youth in Rochester, for which she received the Youth Advocate Award. Moore has also been honored with the Gen Rising Award from the Rochester Chamber of Commerce for her leadership and community impact. Her professional affiliations have included the Rochester Advertising Federation and the American Advertising Federation.