Amy Steinhour
Amy Steinhour is a physician assistant, educator, entrepreneur, and founder of GiftWellSoon, a platform transforming the way people give and receive support during life’s most difficult moments. Her work was inspired by her own experience navigating breast cancer, which revealed how hard it can be for individuals and families to communicate needs and accept help in meaningful, practical ways.She brings together clinical expertise, lived experience, and a deep commitment to human-centered innovation to address gaps in care, community support, and patient experience.
Amy is known for her ability to turn pain into purpose and to build solutions that make support more accessible, dignified, and actionable. Through her leadership, speaking, and advocacy, she is helping reshape how communities show up for one another in times of illness, recovery, and major life change.
GiftWellSoon is a support platform designed to make it easier for people to show up for someone going through a major life event such as cancer, surgery, chronic illness, pregnancy complications, loss, or recovery. Instead of relying on scattered texts, awkward check-ins, or one-size-fits-all gestures, GiftWellSoon gives individuals a simple way to share what they actually need, whether that is meals, rides, financial support, gift cards, helpful products, or everyday assistance.
At its core, GiftWellSoon is redefining support during hard times by bridging the gap between people who want to help and people who need care.
• MMS
• PA-C
• Master of Medical Science
What do you attribute your success to?
I attribute my success to a combination of purpose, persistence, and people.
First, I have been driven by a deep sense of purpose. My personal experience with breast cancer changed the way I saw support, healthcare, and community, and it gave me a clear mission. When your work is connected to something deeply personal, it gives you a different kind of motivation to keep going.
Second, I have learned the importance of persistence. Building something meaningful rarely happens in a straight line. There are setbacks, uncertainty, and plenty of moments where you have to keep moving even before everything feels figured out. I have grown by being willing to learn, adapt, and continue showing up.
Finally, I attribute a great deal of my success to the people around me. Mentors, collaborators, family, friends, and supporters have all played a role in encouraging me, challenging me, and helping bring ideas to life. Success is never truly achieved alone, and I am grateful for the community that has helped shape both my personal and professional journey.
What advice would you give to young women entering your industry?
My advice to young women entering healthcare, entrepreneurship, or any mission-driven industry is to trust that your lived experience has value. Some of the most meaningful ideas and solutions come from people who have seen a problem up close and refuse to accept that things have to stay the way they are.
Be willing to start before you feel fully ready. Confidence often comes after action, not before it. Ask questions, stay curious, and do not be intimidated by rooms where you are still learning. Everyone starts somewhere.
Also, do not underestimate the power of relationships. Find mentors, build genuine connections, and surround yourself with people who believe in both your mission and your growth. You do not have to do everything alone.
Most importantly, let purpose guide you. Titles, credentials, and recognition matter less than building something that truly helps people. When your work is grounded in service and authenticity, it creates a kind of resilience that carries you through the hard parts.
