Ana Sierra

Ana Sierra is a Financial Advisor with First Financial Group in Virginia Beach, Virginia, where she helps individuals, families, and business owners build financial security, create lasting legacies, and achieve long-term financial freedom. Drawing on a unique combination of financial expertise and life coaching, she empowers women to develop emotional confidence around money while creating personalized strategies for wealth preservation, legacy planning, and financial independence. Fluent in English and Spanish, with an understanding of French, Sierra is passionate about making financial education accessible to diverse communities.

Before transitioning into financial services, Sierra built a successful career as an entrepreneur after relocating to the United States from Honduras in 2015. She launched multiple business ventures, including baking and import businesses, while leveraging the analytical foundation she gained from earning a bachelor's degree in Industrial and Systems Engineering from Universidad Tecnológica Centroamericana (UNITEC) in 2006. She began her finance career with Fidelity Investments in 2023 before joining First Financial Group, where she quickly advanced into her role as a financial advisor. Sierra holds numerous professional licenses, including the Series 7, Series 66, Series 6, SIE, Series 63, and Life, Health, and Annuities Insurance licenses.

Known for her relentless determination, genuine ability to connect with people, and commitment to lifelong learning, Sierra attributes her success to overcoming scarcity mindsets through continuous personal and professional development. Beyond her career, she volunteers with Hands of Grace in Virginia Beach, supporting the Latino community through outreach and service. Whether guiding clients toward financial confidence or encouraging women to embrace abundance, Sierra is dedicated to helping others build secure futures while living lives of purpose, confidence, and lasting impact.