Analys Falchuk

I attribute my success to my attitude and the energy I bring to the room - a lot of conviction, certainty, and knowing who I am. I'm a listener who asks questions rather than giving opinions or making comments. I'm always thinking about how I'm adding value to the person, community, room, or company I'm working with. This approach has given me a deep understanding of where the gaps are and where opportunities exist that I can contribute to. I stay very curious and ask questions constantly. At a high level, I have determination that I'm going to achieve my dreams no matter what. I want my big house, family, kids, and a big yard with chickens someday, and I know I have to work hard to accomplish those dreams. I'm ambitious and keep reminding myself of my dreams. Honestly, being a good person is already part of being successful to me. I'm not here to steal from anybody or take from anybody - I'm here to contribute, add value, and receive in exchange for that. This mindset has put me in places where I thrive. I also practice self-motivation to achieve my dreams no matter what, and when I need help, I ask for it. Whether it's coaches, mentorship, or friends working in companies, asking for help when I need it has been incredible.

The best advice I've received is to experiment as much as you can and fail fast in your 20s, but be smart about learning the lessons. Don't repeat mistakes, but be smart about experimenting with jobs and side hustles. Put yourself out there and try new things. Don't tell yourself 'I'm not a social media content creator' - just try doing it and see how it works. Try and experiment to gain real experiences from trying things out. Another powerful piece of advice was to always think as a business owner everywhere you go. This perspective helps you understand more and makes you more curious by consequence, because you'll want to know the why behind things. Knowing the why allows you to understand why things are a certain way in the environments you're in, and that's learning. When you operate with a business owner mindset, you'll probably go the extra mile on things, because that's what business owners do. I've been in extra mile operating mode for many years. I was also told that your time is the most valuable thing, so you need to evaluate which opportunities will bring the most value to your life in the short and long term. Someone told me it's better to focus on one thing for the next 5 years instead of continuing to experiment for too long, though this balances with the advice to experiment early on.

First, you have to feel good with yourself - with your energy, your physical appearance, your health. Take ownership, responsibility, and commitment to take care of yourself in whatever ways work for you every day. This compounds and gives you confidence, strength, resilience, motivation, and health. Women face the most hormonal and emotional cycles, so if you really understand that, you won't think you're less worthy or super sensitive from someone's comment just because you missed getting a workout done that produces endorphins and puts you in the right mindset. Take ownership of your health in whatever ways make you feel good - it's not about being perfect. Second, identify any limiting thoughts about women being less capable than men. We live in an era where anybody can be an entrepreneur or successful. Education and knowledge are in our hands now. I don't believe there are more skilled people than others - we all can get to where we want to be. It's about identifying who you want to become and going for that. Have the mindset that it's a learning experience. You're allowed to experiment, be yourself, and try things that sound crazy to other people. Try them out on weekends, seriously. Women are the lights of rooms. Every man needs a woman to be a better man, and this applies to relationships, friendships, and work environments. We have a space in this world and fill rooms with magic. Everybody actually wants us in the room. If we're not in those rooms or places, it's because we sometimes have to be interested in being there too. The execution matters for where you want to be and learn. Don't ever think one thing is not for you. If you're the 5% woman in a 500-person room of men, don't believe you are less. Believe you're actually there because you're needed in that space and you're valuable. Work on your mindset and understand your thoughts, then change those thoughts to be more positive and empowering. Be part of women communities, have women friends that lift you up, and be a friend that lifts others up. This holistically generates an effect in your life.

In the Bitcoin industry, the challenge is that it's a volatile asset and companies are trying to build business models on top of this asset. The challenge is understanding which companies actually generate the most value as a business to the ecosystem and to the world - whether through education, media companies, cold wallet companies, or exchanges. Right now there might be enough of all of this. The industry is small in terms of normal users, but it's getting competitive with business models that are just copying themselves. There are many of the same things going on right now, but there's no more demand, so there's more supply than demand of services and products in the Bitcoin space. However, there's room for creativity for other ways to monetize in the industry, and that's where young generations come in as creators and asset generators. At a corporate level, there's the challenge of legal and compliance in fintech. For financial technology broadly, the challenge is determining who's really solving a problem in the financial system right now and who's actually bringing value and benefits to society today. The financial system has become broken over time - 20 years ago buying a house was for normal people, but nowadays it's not. There's a challenge of who's actually building something to contribute to society versus who's building something that contributes to making the system more broken. Building secure infrastructure and protecting data is important. Being a company that adds value and solves problems is key. The challenge is also about speed - with AI, things are accelerating and financial tools are building their companies faster, so users need to get on board with those tools. In media and networking events, the challenge is that companies are changing how they invest their marketing budget because the market is changing so fast with AI. They don't know if creating an ad with AI and posting versus going to a conference is more valuable. What people are looking for is connectivity with other people, because social media is super crowded nowadays with everyone posting automatically, so you don't know if the person behind the account is posting or if it's a bot. At events, you can actually connect with real humans.

Health and wellness is very important to me, number one. At work, I'm drinking water all the time and working out before work so I can be better at work. I push my coworkers to work out when they feel stressed. I value trust - building trust in ways that each person feels they can build trust. I value integrity - being who you are. Be more like yourself. Be who you are and understand the room you're in. Bring who you are, accept who you are, and be transparent with who you are. That helps you flow in any environment. It's about bringing your authentic self. I don't value when someone doesn't bring their authenticity - I value when someone brings their authenticity. I value relationships a lot, and how relationships add value to our lives. At home, it's about my family - continuously learning about my parents and my family in general. At work, it's learning about my colleagues and building relationships with them that could be beyond just seeing each other at work. It's also about how I build relationships in the world and bring those relationships into my life. Creativity is another big value. I value being creative when we think about solving a problem. I always think let's have a brainstorm session, get all the ideas out of the brain, put them on the board, then analyze them and see which one we want to do. Let creativity flow and grow. Anything that can boost creativity, like painting or doing activities at home, helps keep you in a mental state that allows you to be healthier at the end of the day.