Andrea Esqueda

Andrea Esqueda serves as a Marketing Researcher at Meta, based in New York, NY. In her role, she collaborates with teams to shape research strategies and go-to-market approaches for Latin American countries, focusing on consumer businesses and creator audiences. Her daily work varies based on business needs and includes partnering with cross-functional teams such as customer experience when required. With more than 11 years of experience in marketing insights and research, Esqueda previously worked in the CPG industry at Unilever and L'Oreal, covering categories in food and beverages as well as beauty. She earned her bachelor's degree in business administration with a specialization in marketing from Mexico, a certificate in business and marketing from UC San Diego, and a master's degree in Integrated Marketing Communications from Northwestern University. Esqueda is proud of campaigns she has supported, including a recent Mexico initiative that earned three Clio Awards by enabling businesses with limited resources to leverage Meta's products. She attributes her professional success to investing in continuing education, seeking new challenges, and remaining open to industry changes. Esqueda values honesty, hard work, respect, and inclusivity in both her professional and personal life, emphasizing the importance of listening to diverse perspectives.