Her Story
About Andrea
Andrea "Annie" Goldberg, MRP, is a people and talent strategist, global real estate advisor, coach, and U.S. Marine Corps veteran with more than a decade of diverse professional experience across financial services, real estate, human resources, business operations, and youth coaching. She currently serves as Director of People & Talent Strategy at Valmark Financial Group, where she leads recruiting services and talent acquisition for independent financial offices while overseeing employee performance, engagement, and retention initiatives. Her work focuses on developing effective talent strategies, strengthening organizational culture, building leadership pipelines, and aligning people initiatives with business objectives. She also serves as a Global Real Estate Advisor with Lakes | Sotheby’s International Realty, representing clients throughout Minnesota and Wisconsin, with a focus on high-net-worth individuals, strategic negotiations, and personalized, white-glove service. She holds real estate licenses in both states and the Military Relocation Professional (MRP) designation.
In addition to her corporate and real estate responsibilities, Annie co-founded MoJoe Properties, LLC, where she serves as Chief People & Operations Officer, overseeing business operations, financial management, property acquisitions, and fix-and-flip real estate projects. She also coaches all-star cheer and tumbling, helping young athletes develop technical skills, confidence, discipline, teamwork, and leadership. Her professional background includes human resources management, talent acquisition and development, direct support services, and operational leadership, giving her a broad understanding of people management and organizational growth. A former U.S. Marine who served four years, Annie brings the values of service, accountability, discipline, and commitment to excellence to every aspect of her work. She attributes her success to the support of her village and the relationships that have encouraged her growth throughout her career.
Annie holds a Bachelor of Science in Business Administration and Management and a Bachelor of Science in Marketing Management from Metropolitan State University. She also completed an Associate of Science in Business, Management, Marketing, and Related Support Services at Normandale Community College. Her additional credentials include a Military Relocation Professional designation, a Human Resource Management certification from Normandale Community College, and an Inclusive Employer Program certification from the University of Minnesota. Among her professional recognitions, she was named a SHRM Everyday Hero Finalist in 2025 and earned an Advanced Leadership Certification from the National Society of Leadership and Success. Beyond her professional commitments, Annie supports Peyton's Promise, a charity dedicated to helping military families. Guided by integrity, discipline, accountability, and a commitment to service, she strives to build meaningful relationships, empower others, and create lasting value in the organizations and communities she serves.
Her Interview
Ten minutes with Andrea
01What do you attribute your success to?
I attribute my success to the village of people around me who continually support, encourage, and uplift me. Having people who believe in me, step in when I need help, and offer guidance and encouragement has made a tremendous difference in my journey. I recognize that success is not achieved alone, and I am grateful for the relationships and support system that help me grow, overcome challenges, and keep moving forward.
02What’s the best career advice you’ve ever received?
The best career advice I ever received came from my uncle, who always encouraged me to just do it. His advice was to take the leap even when I don't feel ready, figure things out along the way, and not let fear or a lack of resources hold me back. Whether it means doing something scared, taking a chance without having all the money, or stepping into the unknown, the important thing is to take action. I've learned that opportunities don't always come when everything is perfectly aligned, and sometimes the best way forward is simply to take that first step.
03What advice would you give to young women entering your industry?
My advice to young women entering my industry is to simply get started and believe in your capabilities. Have confidence in yourself, recognize the value you bring, and don't wait until you feel completely ready to pursue opportunities. Take chances, embrace challenges, and learn along the way. I also believe in supporting and encouraging other women, so I would be happy to offer guidance, share my experiences, and help point them in the right direction as they navigate their careers.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is making sure I dedicate the time and attention needed to provide truly personalized, white-glove service. Every client has unique needs, expectations, and circumstances, so it is important to understand their individual goals and give each person the time, guidance, and support they deserve. I see this as both a challenge and an opportunity to build meaningful relationships, earn trust, and deliver an exceptional experience.
05What values are most important to you in your work and personal life?
Integrity is the most important value to me, both professionally and personally. I also believe in discipline and accountability, which guide how I approach my responsibilities, make decisions, and follow through on my commitments. I believe in doing what is right, taking ownership of my actions, and holding myself to a high standard in everything I do.
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