Andrea Palacio

My drive and motivation my whole life has been to have freedom, and when that was taken from me because of a choice I made with the landscaping company, I asked myself how do I get this back. AI was that tool that allowed me to get my freedom back and significantly scale my businesses. It's been a massive hack for any business owner that wants to scale and not have a business that is dependent on them. What really drives me is knowing that I can help business owners get back their time that they can never get back with their kids and families. It's not about the technology or being on the trend - it's about using this tool to allow people to focus on what really lights them up, whether that's being with family or driving the vision and strategy of their business. This last business has forced me to get myself out of my comfort zone in so many ways. I had to learn sales, marketing, and content creation. I had to completely change my identity and focus on the gap - what am I missing and why am I not getting to where I want to be. I learned that whatever gap there is for me to help as many people as possible, I have to be willing to learn, adjust, and readjust the strategy and go again.

Not everybody's into AI right now, but it is the future. I'm very aware that my job is helping business owners implement AI because not everybody's technical. I need to help them understand the importance so that maybe 10 years from now when AI is all over the place and you have AI agents transacting with each other and doing pretty much all the work on our behalf, these companies are not left behind and forgotten. Instead, we need to push every small and medium-sized business to really innovate and rebuild themselves by becoming AI-first companies, regardless of whether they're landscapers, plumbers, or whatever. I know for a fact that what we're doing, it's going to be so difficult for other business owners to compete with companies like ours. It's like the internet - there's very few companies that don't have a website now. Very few companies can survive and say I don't have a website, I don't have anything. You need to have that type of online presence to be found nowadays. The same will be true for AI.

Freedom is my most important value - it has been my drive and motivation my whole life. When I realized I could help business owners get back their time that they can never get back with their kids and families, I understood this work is actually important. It's not about the technology or the hype of AI - it's about how I use this tool to allow people to focus on what really lights me up, like being with my family or driving the vision of the business. I want to help people find that they can have an incredible family and still build a great business that does not completely consume them, and that we can have big dreams. Most business owners leave their corporate jobs wanting to be entrepreneurs with money, time, freedom, but it comes out the complete opposite - they're stuck working extremely long hours like 80 hours a week, barely seeing their families. My goal is to share my vision with people and make them happier, more productive, and free.