Andrea Rodriguez

Andrea Rodriguez is an experiential marketing and event production professional with nearly a decade of experience creating luxury brand experiences, executive programs, and large-scale activations. She earned her degree in Fashion Merchandising from California State University, Long Beach in 2014 and began her career in marketing and client relationship management with luxury fashion houses, including Chanel and Cartier. Her early exposure to the fashion and luxury industries helped shape her passion for creating meaningful customer experiences and collaborating across creative, marketing, and production teams.

Throughout her career, Andrea has worked with global brands such as Adobe, Amazon Web Services, Salesforce, Hermès, and Zendesk to deliver impactful brand activations, conferences, executive forums, and VIP experiences. She expanded her expertise through agency and freelance roles, including producing experiential programs in Australia where she managed complex projects, large budgets, vendor partnerships, and onsite execution. A notable achievement was leading the delivery of Club Yonex at the 2024 Australian Open, creating an engaging retail and hospitality experience for thousands of guests.

Now based in Los Angeles, Andrea continues to build her career as an independent event producer through Produced x Andī, partnering with brands and agencies to bring creative concepts to life from strategy through execution. She is recognized for her adaptability, optimism, and ability to thrive in fast-paced environments where last-minute changes and high-pressure situations require strong teamwork and problem-solving. Beyond her professional work, Andrea is passionate about mentorship, community engagement, travel, and creative pursuits, reflecting her commitment to building connections both through her work and personal interests.