Andrea Sy
Andrea Denise Sy is a seasoned product marketing leader with more than 14 years of experience helping B2B SaaS companies drive growth, engagement, and brand credibility. She has worked in the technology industry since 2011 and has specialized in product marketing since 2014. Currently, Andrea serves as Director of Product Marketing at Luciq, a Series B startup based in the San Francisco Bay Area. Known for combining data-driven insights with compelling storytelling, she translates complex technical innovations particularly AI-powered solutions—into clear, impactful narratives that resonate with both technical and business audiences.
Throughout her career, Andrea has built deep expertise across multiple marketing disciplines. She leads product launches, shapes product strategy, and develops messaging and positioning to achieve strong product–market fit. Her work also includes go-to-market enablement, competitive research and analysis, and the creation of strategic content and thought leadership that elevates brand authority. Prior to joining Luciq, Andrea held product marketing roles at notable technology companies including Vendia, New Relic, Anaplan, and Sia Partners, where she helped guide high-impact product initiatives and strengthen market positioning.
Andrea earned her Bachelor of Arts in History with Honors from Stanford University and later completed a master’s degree in Information and Data Science from University of California, Berkeley. Looking ahead, her goal is to continue growing as a marketing leader, expanding her team and progressing toward a Vice President of Product Marketing role. Andrea is also deeply passionate about mentorship. Early in her career, she lacked female advocates in leadership and was instead mentored by supportive male leaders, an experience that inspired her commitment to mentoring women entering the technology field. She believes mentorship is a two-way exchange of learning and growth, and she is dedicated to helping the next generation of professionals build successful careers in tech.
• Full Stack Observability Practitioner Exam
• Certified ScrumMaster® (CSM®)
• Stanford University - History with Honors
• University of California, Berkeley - MSDS
• Full Stack Observability Practitioner Exam New Relic Issued Jul 2022
• FWD.us
What do you attribute your success to?
I attribute my success to my dad. I'm from the Philippines, and my father is the SVP of our family company, which is in steel pipe production and steel billets production for construction. From a very young age, I saw how open and willing he was to understand his weaknesses and his gaps. He was so quick to realize that, and he was humble enough to know that and find the people who could fill those gaps and turn those weaknesses into strengths. Seeing that from such a young age, seeing him be able to mesh really well from the fanciest, toitiest businessmen to the ball boys that he would play tennis with and play basketball with on weekends, truly showed me what a good person and also what a good leader should be. Having that role model be your father, that's a whole other level of influence. When father figures teach their daughters to do well, it makes all the difference.
What advice would you give to young women entering your industry?
From a product marketer's perspective, it's always great to build relationships with your peers and your coworkers and your stakeholders really fast and really early. I think it's also really all about bringing your most genuine self to work and to interviews, and not really pandering to anyone's idea of what a marketer should be, or what a woman in tech should be, or what a product marketer should be. I feel like in this day and age when you are a woman in tech, there's so many expectations that people are bogged down with, and you're not going to please anyone and everyone, right? So you might as well start with being happy with who you are, being genuine with who you are, sticking to your guns and what you're good at. More than anything, always, always be willing to hear and learn from fellow product marketers and fellow women specifically, since they've probably had to handle crazier things in their workplace too. That's what I would sort of impart on people who are looking to go into tech or into product marketing.
Locations
Luciq
San Francisco, CA 94107