Angelica Paul
Angelica P. is a Communication Designer with over a decade of experience in branding, visual storytelling, and digital design. With a Graduate Diploma in Design and Visual Communications from the National Institute of Advertising and a B.A. in English and French from Delhi University, she combines artistic flair with thoughtful strategy. Angelica has worked across diverse sectors and platforms—ranging from publishing and media to digital startups—bringing heart, clarity, and authenticity to every project she touches.
Currently operating as an Independent Communication Designer under the creative umbrella Seryne, Angelica specializes in branding and visual content for kind brands, small businesses, and social impact ventures. Her design philosophy centers on creating visuals that uplift, inspire, and communicate meaning. Whether developing a cohesive brand identity or crafting engaging content for social media, Angelica strives to make design a vehicle for positive change. Her online portfolio, Seryne and Etsy shop, Stick with Kindness reflect her passion for storytelling and compassion-driven creativity.
Her creative practice has also been recognized through various artistic achievements. Most recently, she was selected in a logo design competition for the Shanti Fund Organization, with her winning logo now in use. Earlier in her career, in 2017 or 2018, she earned third place for her artwork “Rhino Love” at the Clifton Arts Association in New Jersey—highlighting her versatility and storytelling across both design and fine art.
Angelica is not only a visual problem solver but also a strong advocate for valuing creative work in professional spaces. She frequently shares her thoughts on design culture, workplace dynamics, and the creative process—challenging industry norms and supporting fellow designers in finding their voice. With a growing network and a collaborative spirit, she continues to expand her impact by mentoring, networking, and contributing to a more supportive and respectful creative community.
• NIA (National Institute of Advertising)
What do you attribute your success to?
Every milestone I’ve reached has come from persistence, self-belief, and showing up even when it was difficult. I’ve learned to trust my instincts, advocate for my worth, and create opportunities where none existed. The design industry doesn’t always make space for soft voices or unconventional paths but I’ve carved out my own by staying true to my values and pushing through challenges with resilience. My success is the result of hard work, self-reflection, and refusing to wait for permission to do meaningful, impactful work.
What’s the best career advice you’ve ever received?
It sounds simple, but those three words have carried me through creative blocks, rejections, and moments of self-doubt. This field can be tough designers are constantly asked to prove their value, justify their process, and navigate a world that often underestimates creative work. But continuing on, even when it’s hard, has been the key. Every step forward no matter how small has built the career I have today. Keep going means trusting that your voice, your work, and your presence matter, even when the world hasn’t caught up yet.
What advice would you give to young women entering your industry?
Be open to making mistakes you will learn from every single one. Perfection isn’t the goal; growth is. Don’t let fear of getting it wrong stop you from trying, experimenting, or speaking up. Some of the most valuable lessons I’ve learned came from projects that didn’t go as planned. Every misstep is part of the process, and each one brings you closer to finding your voice and your style. Trust yourself, stay curious, and don’t be afraid to take up space in rooms where you might be the only one who looks or thinks like you.
What are the biggest challenges or opportunities in your field right now?
One of the biggest opportunities in design right now is the ability to become your own brand to step into entrepreneurship. With the rise of digital platforms and accessible tools, designers no longer have to wait for permission from agencies or companies to do meaningful work. You can build your own studio, sell your art, launch a brand, or collaborate globally all on your own terms. Of course, it comes with challenges: finding clients, staying consistent, wearing multiple hats. But the creative freedom and personal fulfillment that come from building something of your own? That’s a game changer.
What values are most important to you in your work and personal life?
I believe in showing up with both heart and commitment. Passion keeps the work purposeful it reminds me why I started and why it matters. But discipline is what keeps things moving forward. It’s easy to be inspired for a moment; it’s harder to stay dedicated over time. I value the balance between loving what I do and being accountable to it, even on the tough days. That mix of intention and follow-through is what helps me grow, both as a designer and as a person.
Locations
Paterson, NJ 07503