Angie Bersin

I think I've had a lot of really influential women in my life, honestly. I remember one specific mentor growing up that really, like, she was a leader at Microsoft in marketing, and I just watched her absolutely crush it every day, and I was like, I want to be like her. And so, even still, I see, like, women... women above me and most of my, bosses have actually been women, And they've all, in some way or another, kind of been an inspiration to me.

Even if you specialize in something, try not to pigeonhole yourself. So, learn as much as you possibly can about different areas of the business, and I think the more you do that in each role you're in, even if you switch to a different industry, like, learning how to work with different teams and how to, understand different areas of the business will help you in whatever role you move on to next.

I think don't be scared of changes. I think, especially marketing right now, and the world of AI, stuff... my entire career, the industry shifts every few months. There's always, like, new technology, new ways of tracking things, new ways that customers interact with your brand, and I think that try to see it as, like, an opportunity instead of a challenge. And, like, the more eager you are to learn, like, the better off you'll be.

Yeah, I think with the world of AI and how quickly things are moving, sometimes being able to track... track your impact is really difficult. The user journey is definitely more... indirect than it used to be. And especially in my world where, again, you're not paying for the traffic, it can be difficult to one-to-one exactly measure, like, how they found you. And I think that that's always a challenge, but ultimately, like, finding creative ways to Prove out the value of what you're working on, and essentially, like. Indirect, how did that user find you through your content, things like that is how you get over it.

I think people first, and that's, like, both home and professional. At the end of the day, like. while what we do at work is really important, this isn't brain surgery, and we make... want to make sure that, like, the mental health of everyone is, the number one thing, and ultimately, the happier you are at work, the better your outcomes. important to me, and then I think that's kind of the same at home, too, is, my friends and family are very, very important to me, and so, regardless of what I have going on in my life, how busy I am at work, et cetera, I still make sure to maintain those connections.