Angie Echele

Meet a visionary business leader who transforms ambitious dreams into tangible realities. As a strategic mastermind in the CPG industry, they've made an indelible mark by orchestrating the success of numerous brands and building high-performing teams that consistently achieve the extraordinary.

With an impressive track record of launching groundbreaking initiatives, they've been instrumental in elevating brands like SmartMouth, Identigene, and Naturel Promise to national prominence across major retailers including Walmart, Target, Walgreens, and CVS. Their pioneering spirit was particularly evident in spearheading the retail DNA test category, nurturing it through a decade of growth until its successful acquisition.

Their leadership philosophy centers on a holistic approach to business, where customer relationships aren't just transactions but partnerships built on deep understanding. They bring a unique blend of analytical precision, human connection, and creative innovation to every challenge. Whether it's leveraging cutting-edge technology, implementing AI solutions, or crafting multi-channel marketing strategies, they stay at the forefront of industry evolution.

As a testament to their collaborative leadership style, they've achieved remarkable milestones, including establishing Purina's first global account team and global business plan. At Energizer, they revolutionized the business planning process by incorporating relationship-focused strategies, which were subsequently implemented across North America and Europe.

Beyond their corporate achievements, they're passionate about sharing knowledge and fostering industry growth. As a respected CPG subject matter expert, they regularly speak at events, contribute to webinars, and have been a dedicated instructor for the WBDC Top Shelf Program since 2020.

Their business philosophy is rooted in the belief that successful enterprises can be powerful catalysts for positive change. They advocate for diverse, learning-oriented corporate cultures that enable individuals to thrive while driving economic prosperity for employees, customers, and communities alike.

A lifelong learner and collector of wisdom, they live by powerful principles, including St. Francis of Assisi's guidance to "Start by doing what is necessary, then what is possible, and suddenly you are doing the impossible," and Thomas Jefferson's reminder about the value of concise communication.

In their approach to marketing and business strategy, they seamlessly integrate traditional and digital channels, embracing everything from social media and content marketing to experiential campaigns. Their methodology combines rigorous CPG data analysis with broader trend evaluation and human insights, creating comprehensive solutions that drive meaningful results.