Anika Gupta

UX Design student at Purdue University with hands-on experience across product design, user research, and social media design. Currently an Experience Design Intern at 84.51° on Kroger’s Ad Platform team, conducting competitive analysis, mapping feature gaps, and translating insights from product-team interviews into actionable platform improvements and feature mockups. Also works as a UX Website Designer at Cranberry Brand Holdings, improving responsiveness in Figma and increasing self-service interactions by 15% while collaborating with developers through JIRA. As a UX Design Lead at AidLink, focuses on usability testing and refining app experiences, and as a Social Media Designer at Pantsuit Professionals, creates graphics and videos that boosted website engagement by 30%+.