Anita Calderoni Arredondo, CNC, CHC, BCS
Anita Calderoni Arredondo, CNC, CHC, BCS, is a Certified Nutrition Coach, Certified Holistic Cancer Coach, Certified Holistic Weight Loss Specialist, and Certified Behavior Change Specialist, as well as the owner and founder of Be Healthy Nutrition and Weight Loss in the Greater Tampa Bay Area. With over 15 years of experience in the health and wellness industry, she has helped hundreds of clients improve their nutrition, transform their lifestyles, and achieve sustainable weight loss through personalized, science-based coaching. She is also a two-time published author and holds a Bachelor’s degree in Business, Management, Marketing, and Related Support Services from the University of Phoenix.
A melanoma and breast cancer survivor, Anita brings a deeply personal perspective to her work, having overcome significant health challenges, including cancer treatment, major weight fluctuations, and metabolic health struggles. Her approach blends professional expertise with lived experience, allowing her to connect authentically with clients facing similar obstacles. Through her coaching practice, she specializes in customized weight loss programs, hormonal and menopause support, GLP-1 nutrition strategies, and behavior change systems designed to create long-term, sustainable health improvements.
As a wellness entrepreneur and community advocate, Anita integrates holistic care with practical tools such as 3D body scanning, individualized macro-based planning, and lifestyle education. She is also active in public health and awareness initiatives, including collaborations with the American Cancer Society as an Ambassador of Hope for Making Strides Against Breast Cancer. Passionate about empowering individuals to “Be Healthy for Life,” she focuses on building confidence, resilience, and lasting habits that support overall well-being beyond the scale.
• Certified Nutrition Coach
• Certified Menopause Coach
• Certified Holistic Nutrition Coach
• Certified Cancer Coach
• Behavior Change Specialization (BCS)
• Honored Listee
• University of Phoenix - B.B.A.
• Ambassador of Hope for Making Strides Against Breast Cancer by American Cancer Society (2023)
• Executive Ambassador for American Cancer Society (2024)
• Featured in Tampa Magazine
• Tampa Bay Women's Professional Network
• Working Women of Tampa Bay
• American Cancer Society
What do you attribute your success to?
I attribute my success to being real, being honest, and being authentic. In my field, you have to truly care about the person in front of you - it can't just be a job, it has to be a calling. People come to me because they're struggling, because they don't know where to go, and they need help. If you're in it for the buck, it's never going to work out. I always tell people I'm not in this to make a million, I'm in this to make a difference. That authenticity and genuine care is what makes the difference.
What’s the best career advice you’ve ever received?
The best career advice I ever received is that it’s never too late to pursue a career you’re passionate about—even in your 40s or 50s. I’m a melanoma and breast cancer survivor and have faced a car accident, a house fire, floods, and hurricanes that destroyed my home. Any of these could have stopped me, but I reopened my business because it’s who I am.
If you have a passion, go for it. Even if you fall short, at least you tried—and that’s what matters most.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to have a true passion for what you do and genuine care for the people you serve. In this field, it can’t just be a job—it has to feel like a calling. People come to you when they’re struggling and need guidance, and if your motivation is just financial, it won’t work. I always say I’m not here to make a million; I’m here to make a difference.
What are the biggest challenges or opportunities in your field right now?
A big challenge in my field is that some underestimate the expertise required—many try shortcuts without the training or experience. The biggest opportunity comes from lived experience. I’ve faced a double mastectomy, chemo, and type 2 diabetes, and overcoming these challenges allows me to genuinely relate to others in a way education alone can’t.
What values are most important to you in your work and personal life?
The values most important to me are a strong work ethic and staying true to my morals—I never sacrifice integrity for business. Being real, honest, and authentic is at the core of everything I do. I believe in genuinely caring about the person in front of me, not just seeing them as a transaction. For me, work is a calling, not just a job, and passion drives everything I do.