Her Story
About Aniya
Aniya Hill is a collegiate track and field athlete at a mid-major school, competing in discus and shot put while actively participating in NIL opportunities for the past two years. A marketing major, she has secured 32 NIL deals and achieved top-10 national ranking for NIL post volume among college athletes. Hill began influencing in high school, working with nationally known brands such as Shein, and now uses her platform to share her story as a Division I athlete who was self-trained. She holds internships creating content for her university athletics academic center and applies career advice to solve problems in her work. Hill values protecting her peace and remaining authentic across her social media presence, NIL activities, and entrepreneurial efforts, while navigating the demands of training four to six hours daily alongside academics and passions outside of sport.
Her Interview
Ten minutes with Aniya
01What’s the best career advice you’ve ever received?
The best career advice I've received is from the person at Good Molecules who became my mentor: try to solve problems. It sounds really simple, but it's something I apply now in all the internships and content that I do. Trying to figure out what problems people have and how I can solve them, because then I will always be useful. That advice has stuck with me my two years in college.
02What advice would you give to young women entering your industry?
I would say just be authentic to you. Across everything that I do, I feel like on social media and college athletics, you're constantly surrounded by different people who are in different seasons of life, and constantly, especially on social media, things are being portrayed as just perfect and everything, but just, like, running at your own pace, and just staying true to the goals that you have in your life, and not looking to what other people have.
03What are the biggest challenges or opportunities in your field right now?
The biggest challenge would be trying to manage everything and learning my limit, especially with my schedule as a student athlete. Training is about almost 4 to 6 hours of my day. So just trying to find time for the things I'm passionate about, and having a personality outside of my sport. The biggest opportunities are just being able to work with these huge brands, make content, go on brand trips, travel, meet so many people. I just came from Vegas for AthleteCon.
04What values are most important to you in your work and personal life?
I would definitely say now, protecting my peace. College athletics can be very hectic, and so can the standard of social media nowadays, and the standard of success for people our age. So I would say just kind of valuing my own peace. And valuing just being authentic. That's something I really love to communicate on social media. Don't try to, like, fit in one box.
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