Influential Woman · Consumer Insights and Fragrance
Anjelica MacGregor
Manager, Consumer Audience Insights @ DoorDash | Fragrance Entrepreneur & TikTok Micro-influencer | Social Media Listening, DoorDash
New York, NY
Her Story
About Anjelica
Anjelica MacGregor is a consumer insights professional with nearly a decade of experience in social intelligence and audience research. She currently works on the Audience Insights team at DoorDash, where she collaborates across marketing functions to analyze consumer, merchant, and delivery behaviors using various analytical tools. Prior to this role, she spent three and a half years at BoxyCharm, now part of Ipsy, and completed a summer internship in New York City with LVMH Cosmetics under the Fresh brand. Anjelica also pursued a certificate program at Pratt Institute to study the technique and language of perfumery. Outside her primary career, she serves as a TikTok micro-influencer sharing her passion for fragrance and is training for the New York City Marathon. She has volunteered with Big Brothers Big Sisters of America Foundation and the Ronald McDonald Association. Anjelica emphasizes the importance of maintaining a human touch in consumer research amid the rise of AI tools while valuing opportunities to be challenged at innovative brands like DoorDash.
Her Interview
Ten minutes with Anjelica
01What’s the best career advice you’ve ever received?
Always remain humble and kind. We all have the same goal to improve the company and ourselves, and showing kindness goes a long way.
02What advice would you give to young women entering your industry?
Imposter syndrome is just a phrase. Have confidence, be comfortable in uncomfortable spaces, know you're in the position for a reason, and continuously push the envelope.
03What are the biggest challenges or opportunities in your field right now?
Challenge is AI tools in consumer research - need to keep human touch and foundational skills while modernizing. Opportunity is working at DoorDash which constantly challenges you to think outside the box with talented people.
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