Influential Woman · Healthcare

Anna Moore

Physician Liaison/Physician Recruiting, Northeast Alabama Regional Medical Center

Anniston, AL

Certifications · Degrees · Memberships

Degree Auburn University - Bachelor's Degree in Communication (2007) Cert CPRP (Certified Provider Recruitment Professional) - In Progress

Her Story

About Anna

I've been in healthcare for almost 15 years now, with September marking my 15-year anniversary. I'm currently a physician recruiter at RMC (Regional Medical Center) in Anniston, a position I've held since 2018. The hospital was just acquired by Orlando Health, though for now it's still under the RMC umbrella. Before getting into healthcare, I spent many years doing outside sales after college, but I realized I didn't want to spend all my weeknights in a hotel, especially when we were trying to start a family. I wanted to pivot in my career, and this opportunity was nearby, drivable within 40 minutes from my house, so I decided to give it a try. It was definitely worth the risk, worth the jump. My day-to-day involves being on the phone or laptop all day, every day, sourcing candidates and talking to physicians. You never know if you've got to get on a call at 7am or 7pm - you just have to be available when that physician is available. I work across a five-county area with a quarter of a million people in population. The biggest challenge is that Alabama is not always a very desirable place for physicians who are training in large metro areas to want to make the jump to small-town Alabama. It's also not a quick process by any means. For example, to recruit an OBGYN, you pretty much have to start two years before they finish their training just to get them to start. One of my most notable achievements was in my first month out in the field, when I somehow convinced, or made a pathway for a plastic surgeon to do all of his cases at the hospital instead of the surgery center, which was huge volume revenue for the OR cases that year.

Her Interview

Ten minutes with Anna

01What do you attribute your success to?

I would say consistency. When trying to reach out to these physicians who hear from recruiters all day, every day, you kind of just have to figure out a way to approach them, whether it's a text, or an email, or a phone call, which typically would be a voicemail. You have to have a very quick, 10-15 second elevator pitch that makes them interested in your position and gets them intrigued and want to kind of learn more, to actually call you back. For most providers, especially these days, it's not about just the highest salary they can find. It's about work-life balance and what else they can actually do when they're not working in your community.

02What’s the best career advice you’ve ever received?

I guess you should not expect instant gratification with this. There's not just quick rewards. You have to work hard for it. Then at the end, once that position's signed, it's such a beautiful, rewarding experience. It makes a difference in the lives of your community and those patients, so it's really very satisfactory when you sign a physician and you know they're gonna come and be in your community, in your marketplace kind of area for 10, 20 years.

03What advice would you give to young women entering your industry?

First of all, I never thought in a million years I would be in healthcare, at any capacity at all. But I would say to not be closed-minded to healthcare. There are definitely many roles for someone to work in healthcare that is non-clinical. And it's a great career path, because it leads to growth and more opportunities for your future.

04What values are most important to you in your work and personal life?

I would say flexibility and time management. Time is worth way more than money to me. I'm a working mom of two daughters who are 8 and 10, and as long as I can still be at all of their school functions and sporting events, extracurriculars, things like that, and still do a good job as an employee, then that's all I can ever ask for.

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