Anna Twersky

My typical day is really about bouncing between creative meetings, media planning and strategy reviews, and client calls on upcoming priorities and figuring out calendars. I'm really just trying to look ahead the next 6 months and figuring out when we need to present and build all of the different work that we push out. Every day is a little bit different, and it definitely keeps me on my toes. I work across a couple different industries right now as well, so I'm constantly swapping between the different verticals and client businesses. One of my most notable professional achievements has been the work that we've accomplished on Kay Jewelers the last couple of years. It's a huge legacy brand - they're over 100 years old. Our team was tasked to transform them for a younger consumer in the digital age. And that takes time, and it takes passion, and it takes some risks at times, in just trying new things from this brand that is so well known across really everybody in the country. So it's been a really big challenge, but there's been a lot of positive that comes with that challenge.